Customization and Customer-Product Learning
Customization and Customer-Product Learning
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定制和客户产品学习
DOI：
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发表时间：
2011
期刊：
影响因子：
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通讯作者：
K. Jørgensen
中科院分区：
文献类型：
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作者：
K. Jørgensen
为了支持决策的公司，谁想要实施大规模定制（MC）和产品配置，以前公布的定制模型的开发。该模型将定制分为四个不同的层次，从底层的结构层次，通过绩效层次和经验层次，到顶层的学习层次。该模型具有双重视角，一方面是客户/需求，另一方面是产品/供应商。它的开发是为了使它能够普遍应用，通常，产品设计师必须决定定制的目标应该达到什么程度。本文设置特别关注的定制，尤其是学习水平的上层，它表明，产品具有广泛的面向用户的功能，往往需要大量的培训使用，另一方面，客户有时没有准备这样的学习努力。克服这种不平等的手段必须成为供应商的重点，并与产品一起提供。
In order to support decision making in companies, who want to implement Mass Customisation (MC) and Product Configuration, a previously published model for customisation is developed. This model identifies customisation in four different levels, ranging from the structure level at the bottom, through the performance level and the experience level to the learning level at the top. This model has a dual view with customers/demand at one side and product/supplier at the other side. It is developed so that it can be generally applied and, typically, product designers must decide how far up in levels the customisation should aim. This paper sets special focus on the upper levels of customisation, especially the learning level, and it is shown that products with a large range of useroriented functionalities often require much training to use and that customers on the other hand are sometimes not prepared for such a learning effort. Means for overcoming this inequality must come in focus by the supplier and provided with the product.