Use of Emotional Response Modeling to Develop More Effective Risk Communication for Limited Literacy Adults: Evaluation of a "Dirty Bomb" Decision Aid.
Use of Emotional Response Modeling to Develop More Effective Risk Communication for Limited Literacy Adults: Evaluation of a "Dirty Bomb" Decision Aid.
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发表时间：
2016
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通讯作者：
J. Greener;S. Bass;Jon D. Morris;T. F. Gordon
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作者：
J. Greener;S. Bass;Jon D. Morris;T. F. Gordon
通过通过准备促进成功反应的沟通，可以最大限度地减少对恐怖主义的行为、态度和情绪反应。然而，做好充分准备的一个挑战是，相当大比例的成年人具有“低于基本的”或“基本的”识字技能，以及这如何影响健康信息的发展。这项研究探索了非语言情绪测量和建模技术(AdSAM®)是否可以用于有限的识字率人群，以支持为灾难情况(如“脏弹”恐怖事件)制定信息策略。识字能力有限的成年人被随机分配审查一份9年级水平的标准CDC决策辅助材料(n=22)或一份6年级水平的改编辅助材料(n=28)。受试者使用AdSAM®情绪反应测试仪回答有关他们对一枚“脏弹”的感受的问题。研究小组显示，适应性援助有更积极的情绪反应，包括较少的唤醒和更大的赋权。AdSAM®方法可以让研究人员深入了解如何在高风险、高情绪的情况下为有限的识字率人群设计定制的信息。
Behavioral, attitudinal, and emotional reactions to terrorism can be minimized by communication that promotes successful response through preparedness. However, a challenge to adequate preparedness is the substantial proportion of adults with "below basic" or "basic" literacy skills and how this affects development of health messages. This research explored whether a non-verbal emotional measurement and modeling technique (AdSAM®) can be used with a limited literacy population to support the development of message strategies for disaster situations such as a "dirty bomb" terror event. Adults with limited literacy were randomly assigned to review either a standard CDC decision aid written at a 9th grade level (n=22) or an adapted aid written at a 6rd grade level (n=28). Using the AdSAM® emotional response instrument, participants answered questions regarding their feelings about a 'dirty bomb'. The group shown the adaptive aid had more positive emotional responses, including less arousal and greater empowerment. The AdSAM® approach can provide researchers with insights into the design of tailored messages for a limited literacy population in high risk, high-emotion situations.