The Internationalisation/Globalisation of Retailing: Towards an Economic – Geographical Research Agenda
The Internationalisation/Globalisation of Retailing: Towards an Economic – Geographical Research Agenda
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零售业的国际化/全球化：迈向经济-地理研究议程
DOI：
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发表时间：
2004
期刊：
影响因子：
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通讯作者：
N. Coe
中科院分区：
文献类型：
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作者：
N. Coe
在经济地理学中，零售业的国际化是当代全球化进程中一个未被充分研究的因素。在本文中，作者试图从经济地理角度制定该领域的研究议程，该视角对公司战略和投资模式的时空波动、政治经济背景的重要性以及潜在发展结果的多样性敏感。本文分为两个主要部分。首先，作者从静态和动态的角度对当前零售国际化水平进行了回顾，表明这是一个需要更多学术关注的现象。第二个揭示了该主题的流行管理/业务方法的一些局限性，并为零售业国际化制定了明确的地理研究议程。确定了可以有效开展研究的六个关键领域。
Within economic geography, the internationalisation of retailing is a much understudied element of contemporary globalisation processes. In this paper the author seeks to develop the research agenda in this area from an economic – geographical perspective that is sensitive to spatial and temporal fluctuations in corporate strategies and investment patterns, the importance of political economic context(s), and the variety of potential developmental outcomes. The paper is structured into two main parts. First, the author offers a review of current levels of retail internationalisation in static and dynamic terms, illustrating that this is a phenomenon that demands more academic attention. The second reveals several limitations in the prevailing management/business approach to the topic, and maps out an explicitly geographical research agenda on the internationalisation of retailing. Six key areas in which research can usefully proceed are identified.