Evolving Patterns of Organizational Beliefs in the Formation of Strategy
Evolving Patterns of Organizational Beliefs in the Formation of Strategy
复制标题
战略形成过程中组织信念的演变模式
DOI：
10.1177/002224299405800208
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发表时间：
1994
影响因子：
12.9
通讯作者：
Peter H. Reingen
中科院分区：
文献类型：
--
作者：
G. Frankwick;J. Ward;M. Hutt;Peter H. Reingen
通过研究营销的战略作用，通过在整个组织结构中运作的管理者的镜头，研究人员和战略家可以获得特殊的见解。采用结构认知的观点，作者采用了纵向设计，再加上雪球抽样，探讨信念和信念的变化，在一个重大的战略决策的关键行动者。结果表明，在解释拟议的新战略及其后果时，各职能之间存在着巨大的冲突。最后，作者讨论了管理思想世界，组织学习和战略发展的研究结果的影响。
By examining marketing's strategic role through the lenses of managers operating throughout the organizational structure, researchers and strategists can gain special insights. Adopting a structural-cognitive perspective, the authors employed a longitudinal design, coupled with snowball sampling, to explore the beliefs and changes in beliefs of key actors in a major strategic decision. The results show a dramatic conflict across functions in the interpretation of a proposed new strategy and its consequences. The authors conclude with a discussion of the implications of the results for the study of managerial thought worlds, organizational learning, and strategy development.