Eventscapes and the creation of event legacies
Eventscapes and the creation of event legacies
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事件景观和事件遗产的创建
DOI:
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发表时间:
2015
期刊:
影响因子:
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通讯作者:
R. Shipway
中科院分区:
文献类型:
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作者:
Graham Brown;I. Lee;Katherine King;R. Shipway
Attention is directed to the difference in event legacies created by mega-events which often cause dramatic physical changes in urban environments and those which accompany events which leave very little imprint on the landscape where they are held. The Tour Down Under cycle race, which is held annually in South Australia, is examined as an example of the latter. The spatial pattern of the event and the range of settings which support it are presented as an eventscape by drawing on concepts such as Bale's [1994. Landscapes of Modern Sport. Leicester: Leicester University Press] sportscape and Bitner's [1992. “Servicescapes: The Impact of Physical Surroundings on Customers and Employees.” The Journal of Marketing 56 (2): 57–71] servicescape. These interpretations are used to identify legacies. It is suggested that the creation of positive legacies requires communities that are part of the eventscape to engage in imaginative leveraging that is consistent with long-term strategic objectives. The paper offers a new definition of eventscape.