Competition, cooperation, and performance: an empirical investigation of Chinese online sellers
Competition, cooperation, and performance: an empirical investigation of Chinese online sellers
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DOI：
10.1007/s10257-017-0350-2
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发表时间：
2017-06
影响因子：
3.6
通讯作者：
Weijia You;Hui Shu;Suyuan Luo
中科院分区：
文献类型：
--
作者：
Weijia You;Hui Shu;Suyuan Luo
本研究探讨电子商务背景下竞争强度、合作网络与绩效之间的关系。特别地，我们基于价值网络的框架，研究了横向和纵向的合作网络，并对所提出的模型进行了实证检验。实证结果表明，竞争越激烈，卖家越愿意采取网络化策略。此外，横向和纵向合作都有助于提高绩效。这项研究具有有趣的理论和实践意义。
This study examines the relationship between competition intensity, cooperation network, and performance in the context of electronic commerce. In particular, based on the framework of value net, we study both horizontal and vertical cooperation networks, and test the proposed model empirically. The empirical findings suggest that the more intense the competition, the more willing the sellers are to adopt the strategy of networking. Moreover, both the horizontal and vertical cooperation help to improve performance. The study has interesting theoretical and practical implications.