US Media Coverage of Tobacco Industry Corporate Social Responsibility Initiatives.
US Media Coverage of Tobacco Industry Corporate Social Responsibility Initiatives.
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美国媒体对烟草业企业社会责任倡议的报道。
DOI：
10.1007/s10900-017-0394-8
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发表时间：
2018
影响因子：
5.9
通讯作者：
Malone,RuthE
中科院分区：
文献类型：
--
作者：
McDaniel,PatriciaA;Lown,EAnne;Malone,RuthE
媒体对烟草业企业社会责任倡议的报道是一个竞争激烈的领域，烟草控制倡导者和烟草业竞相塑造公众和决策者对烟草控制和烟草业的理解。通过对649条美国新闻的内容分析，我们研究了美国媒体对烟草行业CSR的报道，并确定了与积极报道相关的媒体项目的特征。大多数报道出现在当地报纸上，与烟草无关的企业社会责任倡议最常被提及，受益者没有争议。报道基本上是正面的。烟草控制倡导者很少被引用为消息来源，也很少撰写评论文章;然而，当他们的声音被包括在内时，报道不太可能有积极的倾向。在南方，几家烟草公司总部所在地，出版的媒体项目比在西方出版的媒体项目更有可能有积极的倾向。烟草控制倡导者在媒体报道中的缺席意味着失去了一个影响烟草业企业社会责任对公共卫生的负面影响的机会。在南方，抵制媒体关于有道德的公司做好事的报道可能特别有益，因为那里烟草引起的疾病负担最大，对烟草公司的报道也更积极。
Media coverage of tobacco industry corporate social responsibility (CSR) initiatives represents a competitive field where tobacco control advocates and the tobacco industry vie to shape public and policymaker understandings about tobacco control and the industry. Through a content analysis of 649 US news items, we examined US media coverage of tobacco industry CSR and identified characteristics of media items associated with positive coverage. Most coverage appeared in local newspapers, and CSR initiatives unrelated to tobacco, with non-controversial beneficiaries, were most commonly mentioned. Coverage was largely positive. Tobacco control advocates were infrequently cited as sources and rarely authored opinion pieces; however, when their voices were included, coverage was less likely to have a positive slant. Media items published in the South, home to several tobacco company headquarters, were more likely than those published in the West to have a positive slant. The absence of tobacco control advocates from media coverage represents a missed opportunity to influence opinion regarding the negative public health implications of tobacco industry CSR. Countering the media narrative of virtuous companies doing good deeds could be particularly beneficial in the South, where the burdens of tobacco-caused disease are greatest, and coverage of tobacco companies more positive.