Harnessing Social Media for Health Promotion and Behavior Change
Harnessing Social Media for Health Promotion and Behavior Change
复制标题
DOI：
10.1177/1524839911405850
复制
发表时间：
2013-01-01
影响因子：
1.9
通讯作者：
Itani, Zena
中科院分区：
文献类型：
--
作者：
Korda, Holly;Itani, Zena
参与性互联网通信（被称为“社交媒体”）的快速创新发展为改变健康行为提供了机会。社交媒体允许用户选择匿名或身份验证。所有人群都在采用这些技术，无论是在电脑上还是通过移动设备，他们越来越多地使用这些社交媒体来解决与健康相关的问题。虽然社交媒体作为健康促进和教育工具具有相当大的潜力，但这些媒体与传统的健康促进媒体一样，需要谨慎使用，可能并不总能达到预期的效果。本文总结了目前使用社交媒体促进健康的证据和理解。更重要的是，它讨论了评估各种形式的社交媒体的有效性的必要性，并将结果研究和理论纳入社交媒体健康促进计划的设计中。
Rapid and innovative advances in participative Internet communications, referred to as "social media," offer opportunities for modifying health behavior. Social media let users choose to be either anonymous or identified. People of all demographics are adopting these technologies whether on their computers or through mobile devices, and they are increasingly using these social media for health-related issues. Although social media have considerable potential as tools for health promotion and education, these media, like traditional health promotion media, require careful application and may not always achieve their desired outcomes. This article summarizes current evidence and understanding of using social media for health promotion. More important, it discusses the need for evaluating the effectiveness of various forms of social media and incorporating outcomes research and theory in the design of health promotion programs for social media.