Nutritional content of foods advertised during the television programs children watch most
Nutritional content of foods advertised during the television programs children watch most
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DOI：
10.2105/ajph.2004.048058
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发表时间：
2005-09-01
影响因子：
12.7
通讯作者：
Marske, AL
中科院分区：
文献类型：
--
作者：
Harrison, K;Marske, AL
目标.我们试图编码的食品（营养成分和食品类型和食用场合）和字符（卡通和真人）属性的电视节目中播放的食品广告中播放的儿童大量观看，并表示和评估的营养成分的营养成分标签。食品广告（n=426）针对一般和儿童观众编码的食品和字符属性。然后分析广告食品的“营养成分”标签数据（n=275）。方便/快餐和糖果占广告食品的83%。零食时间的饮食比早餐、午餐和晚餐的总和还要多。表观性格的身体大小是无关的饮食行为。普通观众广告中2000卡路里的食物饮食将超过总脂肪，饱和脂肪和钠的每日推荐值（RDV）。在儿童受众广告中类似的饮食食品将超过钠RDV，并提供171克（近1杯）的添加糖。零食、方便食品、快餐和糖果继续主导儿童观看的食品广告。冷冻食品超过了脂肪、饱和脂肪和钠的RDV，但不能提供纤维和某些维生素和矿物质的RDV。
Objectives. We sought to code food (nutritional content and food type and eating occasion) and character (cartoon and live action) attributes of food advertisements airing during television programs heavily viewed by children, and to represent and evaluate the nutritional content of advertised foods in terms of the nutrition facts label.Methods. Food advertisements (n=426) aimed at general and child audiences were coded for food and character attributes. "Nutrition Facts" label data for advertised foods (n=275) were then analyzed.Results. Convenience/fast foods and sweets comprised 83% of advertised foods. Snacktime eating was depicted more often than breakfast, lunch, and dinner combined. Apparent character body size was unrelated to eating behavior. A 2000-calorie diet of foods in the general-audience advertisements would exceed recommended daily values (RDVs) of total fat, saturated fat, and sodium. A similar diet of foods in the child-audience advertisements would exceed the sodium RDV and provide 171 g (nearly 1 cup) of added sugar.Conclusions. Snack, convenience, and fast foods and sweets continue to dominate food advertisements viewed by children. Advertised foods exceed RDVs of fat, saturated fat, and sodium, yet fail to provide RDVs of fiber and certain vitamins and minerals.