Presenting Thin Media Models Affects Women'S Choice of Diet or Normal Snacks
Presenting Thin Media Models Affects Women'S Choice of Diet or Normal Snacks
复制标题
呈现薄媒体模型会影响女性对饮食或正常零食的选择
DOI：
10.1111/j.1471-6402.2010.01580.x
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发表时间：
2010
影响因子：
4
通讯作者：
Christina Krause
中科院分区：
文献类型：
--
作者：
B. Krahé;Christina Krause
我们的研究探讨了苗条和正常身材的媒体模型以及自我报告的克制饮食行为对女性观察到的零食行为的影响。50名女大学生观看了一组美容产品的广告，广告上有瘦弱的女模特，也有电脑修改过的正常身材的女模特，据称这是一项关于广告效果的研究的一部分。在对广告进行评价后，他们可以选择普通或低热量的零食。表现出克制饮食行为的习惯性倾向被测量为个体差异变量。在身体质量指数之外，选择减肥零食的女性明显多于选择正常身材的女性。模型主效应被习惯性节制饮食所调节。在正常身材的模特条件下，越多的女性报告说她们有节制的饮食，她们就越有可能选择减肥零食。相比之下，瘦模组的女性更有可能选择减肥零食，而不考虑习惯性节制饮食的个体差异。研究结果表明，在目前的白人大学女性样本中，身体形象压力的影响是普遍存在的，一些女性通过鼓励习惯性的节制饮食，甚至通过曝光苗条模特的照片来影响那些不那么节制饮食的女性。
Our study explored the influence of thin- versus normal-size media models and of self-reported restrained eating behavior on women's observed snacking behavior. Fifty female undergraduates saw a set of advertisements for beauty products showing either thin or computer-altered normal-size female models, allegedly as part of a study on effective advertising. After rating the advertisements, they were offered a choice of snacks that came either in a normal or a diet variant. Habitual tendency to show restrained eating behavior was measured as an individual difference variable. Above and beyond body mass index, significantly more women chose the diet snack in the thin-model condition than in the normal-size model condition. The model main effect was moderated by habitual restrained eating. In the normal-size model condition, the more women reported restrained eating, the more likely they were to choose the diet snack. By contrast, women in the thin-model group were more likely to choose the diet snack regardless of individual differences in habitual restrained eating. The findings show that in the present sample of White college women the impact of body images pressures was pervasive, affecting some women by encouraging habitual restrained eating and even less restrained eaters through their exposure to published images of thin models.