Creating personas for political and social consciousness in HCI design
Creating personas for political and social consciousness in HCI design
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在人机交互设计中创建政治和社会意识角色
DOI：
10.21153/psj2018vol4no2art736
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发表时间：
2018
影响因子：
--
通讯作者：
Marco Sachy
中科院分区：
文献类型：
--
作者：
Anna Wilson;S. Paoli;Paula Forbes;Marco Sachy
人物角色已经成为人机交互专业人员的重要工具。然而，他们也不能免于限制和批评，包括陈规定型观念。我们认为，虽然对人物角色的一些批评是重要的，但人物角色的使用对他们是开放的，部分原因是毫无疑问的关注于阐明用户的需求和目标。事实上，传统上，人物角色和相关的场景是通过关注目标用户的需求和目标来创建的。这种关注在帮助设计师的同时，也掩盖了其他一些潜在的相关方面。特别是，当设计的产品或软件的目标与社会和政治目标相关联，而不是将产品推向市场时，将人物角色集中在政治愿望，社会价值观和采取行动的意愿上可能是相关的。我们认为，在生成人物角色（以及相关场景）时，有可能部分地远离代表需求，并拥抱更明确地代表政治或社会信仰的人物角色。我们建议，借鉴现象学将允许实现这一点。我们从两个大规模的欧洲项目中为我们的立场提供了经验证据，第一个是在社会创新领域，第二个是在电子参与领域。
Personas have become an important tool for Human-Computer Interaction professionals. However, they are not immune to limits and critique, including stereotyping. We suggest that while some of the criticisms to personas are important, the use of personas is open to them in part because of an unquestioned focus on explicating user needs and goals. Traditionally indeed, personas and the associated scenarios are created by focusing on needs and goals of the target users. This focus, while helping designers, also obscures some other potentially relevant aspects. In particular, when the goal of the product or software being designed is associated with social and political goals rather than with bringing a product to the market, it may be relevant to focus personas on political aspirations, social values and the will of personas to take action. We argue that it would be possible when producing personas (and associated scenarios too) to partially move away from representing needs and embrace personas which more explicitly represent political or social beliefs. We suggest that drawing on phenomenography will allow to achieve this. We provide empirical evidence for our position from two large-scale European projects, the first one in the area of Social Innovation and the second in the area of eParticipation.