Frequency and Characteristics Associated With Exposure to Tobacco Direct Mail Marketing and Its Prospective Effect on Smoking Behaviors Among Young Adults From the US Midwest
Frequency and Characteristics Associated With Exposure to Tobacco Direct Mail Marketing and Its Prospective Effect on Smoking Behaviors Among Young Adults From the US Midwest
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DOI：
10.2105/ajph.2014.302123
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发表时间：
2014-11-01
影响因子：
12.7
通讯作者：
Forster, Jean L.
中科院分区：
文献类型：
--
作者：
Choi, Kelvin;Forster, Jean L.
目标。我们研究了美国中西部地区年轻人对烟草直邮营销的接触及其对随后吸烟行为的影响。方法。数据收集自 2010 年至 2011 年（基线）和 2011 年至 2012 年（随访）的 2622 名年轻人（平均年龄 = 24 岁）。我们收集了过去 6 个月的基线人口统计数据、烟草使用情况和烟草直邮材料暴露情况的信息。随访时重新评估吸烟行为。我们调查了与基线时接收这些材料相关的特征，以及基线时收到邮件中的卷烟优惠券与后续吸烟行为之间的关联。结果。 13% 的参与者报告在过去 6 个月内收到过烟草直邮材料。这些材料的接受与年龄、教育程度和烟草使用有关（P
Objectives. We examined the exposure to tobacco direct mail marketing and its effect on subsequent smoking behaviors in a US Midwest regional cohort of young adults.Methods. Data were collected from 2622 young adults (mean age = 24 years) in 2010 to 2011 (baseline) and 2011 to 2012 (follow-up). We collected information on demographics, tobacco use, and exposure to tobacco direct mail materials in the previous 6 months at baseline. Smoking behaviors were reassessed at follow-up. We investigated the characteristics associated with receiving these materials at baseline, and the associations between receiving cigarette coupons in the mail at baseline and smoking behaviors at follow-up.Results. Thirteen percent of participants reported receiving tobacco direct mail materials in the previous 6 months. Receipt of these materials was associated with age, education, and tobacco use (P