Whether the Label of HACCP Certification Affects A Commodity's Price?——An Investigation of Milk Products from Six Supermarkets in Haidian District in Beijing
Whether the Label of HACCP Certification Affects A Commodity's Price?——An Investigation of Milk Products from Six Supermarkets in Haidian District in Beijing
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发表时间：
2006
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通讯作者：
Chen Chuan-bo
中科院分区：
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作者：
Chen Chuan-bo
本文以北京市海淀区6家超市的乳制品为例，运用特征价格模型对HACCP认证标签对价格的影响进行了分析，结果表明，商品的价格不仅受商品特性的影响，而且与HACCP认证呈正相关，一旦某奶产品获得HACCP认证，其价格每升将上涨0.21元，约占其总价格的2.38%，最终，建议加强消费者对HACCP认证产品的认识，强制企业采用HACCP体系，增加乳制品的新特性，以提高质量。
In this article,milk products are selected as an example,and analysis is made on the price influence of HACCP certification label using Hedonic Price Model on the base of the investigation of milk products from six supermarkets in Haidian district in Beijing.The final result shows that a commodity's price not only is affected by its characteristics,but also has positive relationship with the HACCP certification.Once a milk product has gained the HACCP certification,its price will increase 0.21RMB per liter,which is approximately 2.38% of its total price.Finally,it is suggested that consumers should be strengthened with the knowledge about the HACCP certification products; enterprises should be enforced to adopt the HACCP system and add new characteristics to milk products in order to improve the quality.