THE FAILURE OF THE LEAGUE: LESSON IN PUBLIC RELATIONS
THE FAILURE OF THE LEAGUE: LESSON IN PUBLIC RELATIONS
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联盟的失败：公共关系中的教训
DOI：
10.1086/265667
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发表时间：
1944
影响因子：
3.4
通讯作者：
Dell G. Hitchner
中科院分区：
文献类型：
--
作者：
Dell G. Hitchner
国际联盟从未学到--至少从未实践过--的一个教训是，无论一个新的政治组织的意图多么良好，它如果要取得成功，仍然必须注重其公共关系。可以肯定的是，日内瓦挤满了报道联盟活动的记者。但是，除了例行的新闻发布和发行数量少得可怜的手册和小册子外，联盟几乎没有向公众通报或争取他们的同情。在这一失败中有一些教训。希奇纳博士在这些页面中讨论了这些问题。作为一名政治学家，他在科学院任教，在国际政治领域撰写了大量文章。
ONE lesson which the League of Nations never learned-at any rate, never practised-was that however good the intentions of a new political organization, it must still look to its public relations if it is to succeed. Geneva, to be sure, was crowded with correspondents covering the activities of the League. But aside from routine press releases and the issuing of handbooks and pamphlets in pitiably small quantities, the League did little either to inform the public or to enlist its sympathies. There are lessons in this failure. Dr. Hitchner discusses them in these pages. A political scientist, he is on the faculty of Coe College and has written numerous articles in the field of international politics.