Is all campaigning equally positive? The impact of district level campaigning on voter turnout at the 2010 British general election
Is all campaigning equally positive? The impact of district level campaigning on voter turnout at the 2010 British general election
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DOI：
10.1177/1354068815605672
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发表时间：
2016-03-01
期刊：
影响因子：
2.7
通讯作者：
Cutts, David
中科院分区：
文献类型：
--
作者：
Fisher, Justin;Fieldhouse, Edward;Cutts, David
比较文献表明，竞选活动在动员和投票率方面都产生积极影响。效果并不统一。他们可能会受到选举制度、选举环境和政党管理有效性的影响。对英国地区一级（选区）竞选活动的研究发现了两个重要趋势。首先，有效的目标定位是成功的地区竞选战略的核心组成部分，而且政党在定位资源方面已变得更加出色。然而，一个问题是，政党日益无情的党派攻击是否会对总体投票率产生不利影响。其次，他们展示了竞选技巧如何不断现代化，但更传统的劳动密集型竞选活动往往会产生更强的选举回报。本文考虑了选区竞选对投票率影响的三个问题：英国三大主要政党的联合竞选努力是否与较高的投票率有关？政党不同的竞选风格对投票率的影响是否相同；不同政党的竞选努力是否对投票率产生不同的影响，以及强烈的党派目标是否会影响整体投票率。我们表明，虽然竞选活动提高了投票率，但其影响因竞选技巧和政党而异。
Comparative literature suggests that campaigning efforts impact positively, both in terms of mobilization and turnout. Effects are not uniform. They may be affected by the electoral system, the electoral circumstances and the effectiveness of party management. Studies of district level (constituency) campaigning in Britain have identified two important trends. First, that effective targeting is a core component of a successful district campaign strategy and that parties have become better at targeting resources. However, a question has arisen as to whether increasingly ruthless partisan targeting by parties could have detrimental effects on overall levels of turnout. Second, they have shown how campaign techniques are continuously being modernized but that more traditional labour-intensive campaigning tends to produce stronger electoral payoffs. This article considers three questions in respect of the impact of district level campaigns on turnout: whether the combined campaign efforts of the three principal parties in Britain are associated with higher levels of turnout; whether the different campaigning styles of parties affect levels of turnout equally; and whether the campaigning efforts of different parties have differential effects on turnout and whether intense partisan targeting impacts upon turnout overall. We show that while campaigning boosts turnout, the impact varies by campaign technique and by party.