Personalization, authentication and self-disclosure in self-administered Internet surveys
Personalization, authentication and self-disclosure in self-administered Internet surveys
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DOI：
10.1016/j.chb.2004.10.012
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发表时间：
2007-01-01
影响因子：
9.9
通讯作者：
Reips, Ulf-Dietrich
中科院分区：
文献类型：
--
作者：
Joinson, Adam N.;Woodley, Alan;Reips, Ulf-Dietrich
提出了两项研究，考察了基于互联网的调查中敏感信息的披露和个性化。在第一项研究中，测试了个性化称谓对两种形式的不披露敏感个人问题(工资水平)的影响。结果显示，个性化称谓往往会增加主动不公开的程度(通过使用“我不想回答”选项来衡量)，但不会增加被动不公开的程度(受访者不选择任何选项)。在第二项研究中，参与者被引导到这项研究，要么是通过个性化的URL(其中包含了对响应者来说不明显的编码标识符)，要么是通过要求用户键入识别信息的安全登录页面。当参与者通过登录程序时，对敏感问题(工资)的保密程度明显更高。我们认为，这种对敏感问题不披露的模式反映了使用个性化称呼或登录程序时可识别性的提高。我们还建议，在匿名可能受到损害的情况下，为敏感问题提供积极的不披露选项特别合适，因为它使参与者既能保护自己的隐私，又能对调查做出适当的回应。(C)2004爱思唯尔有限公司。保留所有权利。
Two studies are presented that examine disclosure of sensitive information and personalization in Internet-based surveys. In the first study, the impact of a personalized salutation on two forms of non-disclosure to a sensitive personal question (salary level) is tested. The results revealed that a personalized salutation tends to increase levels of active non-disclosure (measured through use of an 'I prefer not to answer' option), but not passive non-disclosure (where the respondent selects no option). In the second study, participants are directed to the study via either a personalized URL (which incorporated an encoded identifier not obvious as such to the responder) or via a secure log-on page that required the user to type in identifying information. Non-disclosure to a sensitive question (salary) was significantly higher when participants went through a log-on procedure. We suggest that this pattern of non-disclosure to sensitive questions reflects increases in identifiability when a personalized salutation or log-on procedure is used. We further suggest that the provision of an active non-disclosure option to a sensitive question is particularly appropriate in contexts in which anonymity may be compromised, since it enables participants to both protect their privacy and respond appropriately to the survey. (c) 2004 Elsevier Ltd. All rights reserved.