The double-edged sword of networking: Complementary and substitutive effects of networking capability in China
The double-edged sword of networking: Complementary and substitutive effects of networking capability in China
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网络化的双刃剑：中国网络化能力的互补与替代效应
DOI：
10.1016/j.indmarman.2017.10.010
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发表时间：
2018
影响因子：
10.3
通讯作者：
Feng Chujian
中科院分区：
文献类型：
--
作者：
Yang Zhi;Huang Zhihui;Wang Feng;Feng Chujian
日益紧密的社会经济环境所产生的竞争态势，将社交网络推向了风口浪尖。与其他公司建立网络可以提供信息和资源，减少高度多变的行业的不确定性。以前的研究通常考察了客户和技术能力，但未能阐明网络能力的作用。因此，了解网络功能的特征非常重要。本文以106家中国企业为样本进行了实证研究，结果表明，网络能力在提高企业绩效变异性的同时，也能促进企业绩效的增长。此外，我们还将研究产品组合战略的能力，以了解网络能力与客户和技术相关能力的联合影响。结果表明，网络和技术相关能力促进了绩效增长，而网络能力强化了技术相关能力对绩效变异性的负面影响。相比之下，网络功能减弱了与客户相关的功能对性能增长的积极影响，而网络和与客户相关的功能增加了性能的可变性。研究结果表明，网络能力使公司受益，但代价是性能差异，而从配置角度来看，它补充了与技术相关的能力，但替代了与客户相关的能力。因此，网络能力就像一把双刃剑。
The competitive dynamics generated by the increasingly connected socioeconomic environment have brought social networking to the forefront. Establishing networks with other firms provides information and resources that reduce uncertainty in highly changeable industries. Previous studies have generally examined customer and technology capabilities but failed to elucidate the role of networking capability. It is therefore important to understand the characteristics of networking capability. Our empirical study, using a sample of 106 Chinese firms, reveals that networking capability can increase performance growth while raising the variability of firm performance. Further, we examine the capability of portfolio strategies to understand the joint effects of networking capability combined with customer- and technology-related capabilities. The results show that networking and technology-related capabilities increase performance growth, while networking capability strengthens the negative effects of technology-related capability on performance variability. In contrast, networking capability attenuates the positive effect of customer-related capability on performance growth, and networking and customer-related capabilities increase performance variability. The findings indicate that networking capability benefits the firm but at the cost of performance variability, while from a configuration perspective, it complements technology-related capability but substitutes for customer-related capability. Thus, networking capability functions as a double-edged sword.