The relevance of shopper logistics for consumers of store-based retail formats
The relevance of shopper logistics for consumers of store-based retail formats
复制标题
DOI：
10.1016/j.jretconser.2011.09.001
复制
发表时间：
2012
影响因子：
10.4
通讯作者：
Christoph Teller;H. Kotzab;D. Grant
中科院分区：
文献类型：
--
作者：
Christoph Teller;H. Kotzab;D. Grant
本文讨论并实证评价了购物相关物流对商店零售业态消费者的关联性。在文献回顾的基础上，建立了一个概念模型，并利用对杂货零售部门600多名消费者的调查进行了检验。受访者主要负责在高度集中的欧洲城市零售市场的家庭中购买食品杂货。基于方差的结构方程模型表明，购物者物流对商店购物的便利性有重要影响，并部分影响消费者对购物相关成本的感知。然而，购物者物流不会影响消费者在商店访问份额方面的行为。这些结果受到年龄、享乐购物取向、购物频率、每次旅行的平均支出和商店业态偏好的影响。我们的结论是，购物者物流与杂货店的消费者相关，但其相关性在不同的购物者群体中有所不同。
This paper discusses and empirically evaluates the relevance of shopping-related logistics for consumers of store-based retail formats. Based on a literature review a conceptual model was developed and subsequently tested using a survey of more than six hundred consumers in the grocery retail sector. Respondents were those primarily responsible for grocery shopping in their households located in a highly concentrated European urban retail market. Variance based structural equation modelling reveals that shopper logistics has a major impact on the convenience of store-based shopping and partly influence consumers' perceptions of shopping related costs. Nevertheless, shopper logistics does not affect consumer behaviour in terms of the share of visits of a store. These results are moderated by age, hedonic shopping orientation, shopping frequency, average spending per trip and store format preference. We conclude that shopper logistics is relevant for consumers of grocery stores but its relevance varies between different shopper groups.