Child-targeted fast-food television advertising exposure is linked with fast-food intake among pre-school children.
Child-targeted fast-food television advertising exposure is linked with fast-food intake among pre-school children.
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DOI：
10.1017/s1368980017000520
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发表时间：
2017-06
影响因子：
3.2
通讯作者：
Titus LJ
中科院分区：
文献类型：
--
作者：
Dalton MA;Longacre MR;Drake KM;Cleveland LP;Harris JL;Hendricks K;Titus LJ
在非实验性研究中，确定儿童快餐电视广告是否与儿童快餐摄入量相关。2013年4月至12月进行的横断面调查。父母报告了他们的学龄前儿童的电视观看时间，观看的频道和过去一周的FF消费。调查结果与同期儿童电视频道播放的FF商业广告（广告）列表相结合，以计算儿童对以下连锁FF餐厅的儿童电视广告的接触：麦当劳，赛百味和温迪（MSW）。美国新罕布什尔州的儿科和妇女、婴儿和儿童（WIC）诊所。父母（n 548）与学龄前儿童。儿童的平均年龄为4.4岁; 43.2%的儿童在过去一周内吃过城市固体垃圾。在40.8%的城市生活垃圾广告暴露者中，23.3%为低暴露，34.2%为中等暴露，42.5%为高暴露.麦当劳占儿童城市固体废物广告曝光和消费的70%以上。儿童的生活垃圾消费量与他们的广告曝光率显著相关，但与整体电视观看时间无关。在调整人口统计学、社会经济状况和其他屏幕时间后，中度MSW广告暴露与过去一周内消费MSW的可能性增加31%（95%CI 1.12，1.53）相关，而高MSW广告暴露与过去一周内消费MSW的可能性增加26%（95%CI 1.13，1.41）相关。进一步调整母公司FF消耗量并没有实质性改变调查结果。接触针对儿童的FF电视广告与学龄前儿童的FF消费呈正相关，突出了幼儿对有说服力的广告的脆弱性，并支持限制针对儿童的FF营销的建议。
To determine whether exposure to child-targeted fast-food (FF) television (TV) advertising is associated with children’s FF intake in a non-experimental setting. Cross-sectional survey conducted April–December 2013. Parents reported their pre-school child’s TV viewing time, channels watched and past-week FF consumption. Responses were combined with a list of FF commercials (ads) aired on children’s TV channels during the same period to calculate children’s exposure to child-targeted TV ads for the following chain FF restaurants: McDonald’s, Subway and Wendy’s (MSW). Paediatric and Women, Infants, and Children (WIC) clinics in New Hampshire, USA. Parents (n 548) with a child of pre-school age. Children’s mean age was 4·4 years; 43·2 % ate MSW in the past week. Among the 40·8 % exposed to MSW ads, 23·3 % had low, 34·2 % moderate and 42·5 % high exposure. McDonald’s accounted for over 70 % of children’s MSW ad exposure and consumption. Children’s MSW consumption was significantly associated with their ad exposure, but not overall TV viewing time. After adjusting for demographics, socio-economic status and other screen time, moderate MSW ad exposure was associated with a 31 % (95 % CI 1·12, 1·53) increase and high MSW ad exposure with a 26 % (95 % CI 1·13, 1·41) increase in the likelihood of consuming MSW in the past week. Further adjustment for parent FF consumption did not change the findings substantially. Exposure to child-targeted FF TV advertising is positively associated with FF consumption among children of pre-school age, highlighting the vulnerability of young children to persuasive advertising and supporting recommendations to limit child-directed FF marketing.