Mobilizing Lurkers with a Targeted Task

Mobilizing Lurkers with a Targeted Task
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DOI：
10.1609/icwsm.v4i1.14050
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发表时间：
2010-05
期刊：
Proceedings of the International AAAI Conference on Web and Social Media
影响因子：
--
通讯作者：
Rosta Farzan;J. DiMicco;Beth Brownholtz
Rosta Farzan;J. DiMicco;Beth Brownholtz
中科院分区：
其他
文献类型：
--
作者：
Rosta Farzan;J. DiMicco;Beth Brownholtz

文献摘要

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Users of online communities are commonly classified into active members versus lurkers. In this work we experiment with a method designed to encourage lurkers to share their acquired social capital with a community through lightweight contribution. The findings from our experiment demonstrate the importance of exploring new ways lurker populations can offer additional benefits to online communities.