Positive versus Negative Graphics for Increasing Attendance in a Cardiovascular Disease Prevention Program: A Randomized Controlled Trial

Positive versus Negative Graphics for Increasing Attendance in a Cardiovascular Disease Prevention Program: A Randomized Controlled Trial
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提高心血管疾病预防计划参与率的积极与消极图表:一项随机对照试验

DOI:
10.11167/jbef.15.22
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发表时间:
2022
期刊:
Journal of Behavioral Economics and Finance
影响因子:
--
通讯作者:
Kazuhito Ogawa
Kazuhito Ogawa
中科院分区:
--
文献类型:
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作者:
Tetsuya Kawamura;Tomoharu Mori;Taizo Motonishi;Kazuhito Ogawa

文献摘要

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在预防与生活方式有关的疾病方面,必须事先对高危人群采取适当的干预措施。在日本,公共健康保险公司被授权为生活方式的改变提供具体的健康指导。然而,鼓励人们参与指导是一项艰巨的任务。我们研究了直邮传单中正面和负面图形对有心血管疾病风险的成年人参与特定健康指南的影响。我们在2016和2017财政年度在大坂郊区的一个市进行了一项随机对照试验。我们随机分配560和467名参与者在每个财政年度的三个组之一,积极或消极的图形或没有传单。正面图形和负面图形在鼓励出勤方面的差异不显著。有限的证据的有效性,积极或消极的图形是获得某些群体的人。2016年和2017年,新参与者的具体健康指导出勤率在无传单组(24.2%)和有负面图形的传单组(29.9%)之间存在差异。
In preventing lifestyle-related diseases, appropriate interventions in advance for those at high risk is essential. In Japan, public health insurers are mandated to provide Specific Health Guidance for lifestyle changes. However, encouraging people to participate in the guidance is a difficult task. We examine the effects of positive and negative graphics in direct mail leaflets on the participation in the Specific Health Guidance among adults at risk of cardiovascular disease. We conduct a randomized controlled trial at a municipality located in a suburb of Osaka in the fiscal years 2016 and 2017. We randomly assign 560 and 467 participants in each fiscal year to one of three groups with positive or negative graphics or no leaflet. The difference in encouraging attendance between the positive and negative graphics is not significant. Limited evidence of the effectiveness of the positive or negative graphics is obtained for certain groups of people. The Specific Health Guidance attendance rate differs between the no leaflet group (24.2%) and the leaflet with negative graphics group (29.9%) for new participants in 2016 and 2017.