National Export-Promotion Programs as Drivers of Organizational Resources and Capabilities: Effects on Strategy, Competitive Advantage, and Performance
National Export-Promotion Programs as Drivers of Organizational Resources and Capabilities: Effects on Strategy, Competitive Advantage, and Performance
复制标题
DOI：
10.1509/jimk.19.2.1
复制
发表时间：
2011-06
影响因子：
5.8
通讯作者：
L. C. Leonidou;D. Palihawadana;Marios Theodosiou
中科院分区：
文献类型：
--
作者：
L. C. Leonidou;D. Palihawadana;Marios Theodosiou
作者介绍了一项研究的结果，该研究通过与出口相关的组织资源和能力、出口营销战略和出口竞争优势的中介作用，实证检验了国家出口促进计划与出口绩效之间的关系。研究表明，采取具体的国家出口促进计划积极地加强了公司与出口相关的资源和能力，这反过来又有助于制定合理的出口营销战略。通过实现这一战略，公司享有与成本、产品或服务相关的竞争优势，这反过来又有助于公司在市场和财务方面实现卓越的出口业绩。此外，企业的出口市场绩效对出口财务绩效有正向影响。这项研究还表明，国家出口促进计划对与出口相关的资源和能力的影响在较小的公司中更强，对于一些计划来说，在出口经验较少的公司中。
The authors present the results of a study that empirically tests a model connecting national export-promotion programs with export performance through the intervening role of export-related organizational resources and capabilities, export marketing strategy, and export competitive advantage. The study reveals that the adoption of specific national export-promotion programs positively strengthens the firm's export-related resources and capabilities, which in turn are instrumental in developing a sound export marketing strategy. By realizing this strategy, the firm enjoys competitive advantages related to costs, products, or services, which in turn help it achieve superior export performance in both market and financial dimensions. In addition, the firm's export market performance has a positive impact on export financial performance. This study also shows that the effect of national export-promotion programs on export-related resources and capabilities is stronger among smaller firms and, for some programs, among firms with less export experience.