Networks of mind and networks of organizations : the map metaphor in business network research
Networks of mind and networks of organizations : the map metaphor in business network research
复制标题
思维网络和组织网络：商业网络研究中的地图隐喻
DOI：
10.1016/j.indmarman.2007.08.009
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发表时间：
2010
影响因子：
10.3
通讯作者：
J. Finch
中科院分区：
文献类型：
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作者：
Susi Geiger;J. Finch
本文探讨了网络图片隐喻的定义及其在工业营销研究中的应用。从概念上讲，本文扩展了我们对网络的理解，并将研究人员和从业人员对网络的表示作为图片或地图。对网络图片的三重解读是：表象主义、心灵主义和情境主义。代表性的使用已经主导了企业对企业网络的研究，而心理学的使用是突出的战略管理，最近进入工业营销研究。图像的表象主义版本，尽管它表面上是无辜的，可以暗示或不检查心灵主义版本，但心灵主义与许多网络思维相矛盾。本文试图通过倡导一种情境化的版本来解决网络图片中呈现主义和心灵主义版本之间的矛盾。将网络图片视为处于使用状态，有助于以与网络一致的方式掌握认知和行动。最后，本文通过开发网络图片的“演员”和素描的利益和影响的商业研究人员和从业者的情况下的版本。
This paper examines the definitions and uses of the network picture metaphor in industrial marketing research. Conceptually, the paper extends our understanding of networks and of representations of networks among researchers and practitioners as pictures or maps. A threefold interpretation is proposed of network pictures as representationalist, mentalist and situated. The representationalist use has dominated business-to-business network research while the mentalist use is prominent in strategic management and has recently made an entrance into industrial marketing research. The representationalist version of pictures, despite its apparent innocence, can either imply or leave unexamined the mentalist version, but mentalism stands in contradiction to much network thinking. This paper seeks to resolve the emerging contradiction of representationalist and mentalist versions of network pictures by advocating a situated version. Seeing network pictures as situated in use is helpful in grasping cognitions and actions in a manner consistent with networks. The paper concludes by developing the situated version of network pictures as ‘actants’ and sketches the benefits and implications for business researchers and practitioners.
影响因子：
3
作者：
STAR, SL;GRIESEMER, JR
通讯作者：
GRIESEMER, JR
巴黎经济学院/巴黎第一大学（法国）
DOI：
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影响因子：
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