Tourist motivation: an integral approach to destination choices
Tourist motivation: an integral approach to destination choices
复制标题
旅游动机：目的地选择的整体方法
DOI：
10.1108/tr-04-2017-0085
复制
发表时间：
2018
期刊：
影响因子：
--
通讯作者：
Eerang Park
中科院分区：
文献类型：
--
作者：
Chang;Dongjoon Yoon;Eerang Park
目的
本研究的目的是讨论流行的社会心理模型，研究游客的需求和动机如何影响他们的目的地选择，综合考虑普洛格（1974）的心理档案，科恩（1979）的旅游类型学和和平（1988）的旅行职业阶梯。本研究认为，没有一个单一的模型可以充分解释旅游者的目的地选择过程以及旅游行为，并介绍了一个新的整合现有的心理模型的角度。
设计/方法/方式
本研究以202名有旅游经验的香港居民为研究对象，将受访者的旅游心理分为三种类型。
结果
运用多项罗吉特模型（MNL）分析发现，游客的旅游动机和目的地设置会因其心理类型而有所不同。研究结果还表明，游客的心理类型可以不同的人口，旅游类型，频率，持续时间，目的和目的地设置。
独创性/价值
这项研究为旅游营销人员和旅游文献提供了一个更好地理解旅游动机的综合方法。
Purpose
The purpose of this study is to discuss prevalent socio-psychological models which examine how tourists’ needs and motivations affect their destination choices by collectively considering Plog’s (1974) psychographic profiles, Cohen’s (1979) tourist typology and Peace’s (1988) travel career ladder. The current study argues that no single model can adequately explain tourists’ destination selection process as well as travel behaviors and introduces a new integrated perspective of existing psychological models.
Design/methodology/approach
Examining responses from 202 Hong Kong residents who have travel experience, this study divides the respondents’ psychographics into three types.
Findings
Using multinomial logit model (MNL) analysis, the study finds that tourists’ travel motivations and destination settings can be varied by their psychographics types. The findings also reveal that tourist’s psychographic types can be varied by demographics, travel type, frequencies, duration, purpose and destination setting.
Originality/value
The study provides implications for tourism marketers as well as the tourism literature by suggesting an integrative approach for a better understanding of tourist motivations.