Impact of Personal Orientation on Luxury-Brand Purchase Value: An International Investigation
Impact of Personal Orientation on Luxury-Brand Purchase Value: An International Investigation
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DOI：
10.1177/147078530504700403
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发表时间：
2005-01
影响因子：
3
通讯作者：
S. Tsai
中科院分区：
文献类型：
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作者：
S. Tsai
早些时候，奢侈品牌是少数特权阶层的专属，但现在，它们对更多的中产市场消费者来说已经变得更加实惠。以英国为例：过去十年，奢侈品支出增长了50%，而基本消费支出增长了7%（Keane & McMillan 2004）。由于这一趋势，以高价、知名度和全球市场为特征的奢侈品牌在不少国际公司的利润创造中发挥着越来越重要的作用，如丰田的雷克萨斯汽车、LVMH的Moet & Paston香槟和历峰的蒙布朗钢笔。
In earlier days, luxury brands were the preserve of the privileged few, but now they have become more affordable to many more middle-market consumers. Take Britain, for instance: spending on luxuries has increased by 50% in the last decade, compared to a rise of 7% on basics (Keane & McMillan 2004). Due to this trend, luxury brands that feature premium price, prestigious name and global market play an increasingly important role in profit generation for not a few international corporations, like the Lexus automobile for Toyota, Moet & Chandon champagne for LVMH and the Montblanc fountain pen for Richemont.