Messaging Mask Wearing During the COVID-19 Crisis: Ideological Differences
Messaging Mask Wearing During the COVID-19 Crisis: Ideological Differences
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DOI：
10.1017/xps.2020.15
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发表时间：
2020-05-27
影响因子：
3.6
通讯作者：
Utych SM
中科院分区：
文献类型：
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作者：
Utych SM
随着美国政府努力减缓新型冠状病毒的传播，信息对于让个人遵守公共卫生建议非常重要，特别是因为公众的反应似乎沿着党派和意识形态路线两极分化。使用最近的疾病控制中心建议戴口罩，我使用监管焦点理论预测，保守派将更积极地响应与促销相关的信息，而自由派则更积极地响应与预防相关的信息。使用预先注册的实验设计，我发现没有证据表明预防信息影响戴口罩的态度。然而，与理论预测相反，宣传信息导致保守派变得不那么支持戴口罩。这些研究结果表明，与戴口罩的信息有关，强烈的意识形态差异不会出现与信息的重点有关。
As the U.S. Government works to slow the spread of the novel coronavirus, messaging is important in getting individuals to comply with public health recommendations, especially as the response from the public seems to be polarized along partisan and ideological lines. Using a recent Centers for Disease Control recommendation of wearing facemasks, I use Regulatory Focus Theory to predict that conservatives will be more responsive to messages related to promotion, while liberals are more responsive to messages related to prevention. Using a pre-registered experimental design, I find no evidence that prevention messages influence attitudes toward mask wearing. Promotion messages, however, cause conservatives to become less supportive of mask wearing, in contrast to theoretical predictions. These findings suggest that, related to messaging about mask wearing, strong ideological differences do not emerge related to the focus of the message.