How Human-Chatbot Interaction Impairs Charitable Giving: The Role of Moral Judgment
How Human-Chatbot Interaction Impairs Charitable Giving: The Role of Moral Judgment
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DOI：
10.1007/s10551-022-05045-w
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发表时间：
2022-02-03
影响因子：
6.1
通讯作者：
Yang，Zhilin
中科院分区：
文献类型：
--
作者：
Zhou，Yuanyuan;Fei，Zhuoying;Yang，Zhilin
人类和聊天机器人之间的互动正逐渐成为我们日常社交生活的一部分。目前还不清楚与人与人之间的互动（HHI）相比，人与聊天机器人的互动（HCI）如何影响个人道德。基于道德判断的双加工理论，二次数据分析（研究1）和两个基于道德判断的实验（研究2和3）提供了足够的证据表明，HCI（相对于HHI）支持功利判断（相对于义务判断），这减少了参与者的捐赠金额。研究3进一步表明，人机交互的负面影响可以通过在聊天机器人的口头语言设计中引入社交导向（与任务导向）的沟通风格来减弱。这些研究结果突出了人际关系的负面影响，并建议非营利组织的管理人员进行实际干预。
Interactions between human beings and chatbots are gradually becoming part of our everyday social lives. It is still unclear how human–chatbot interactions (HCIs), compared to human–human interactions (HHIs), influence individual morality. Building on the dual-process theory of moral judgment, a secondary data analysis (Study 1), and two scenario-based experiments (Studies 2 and 3) provide sufficient evidence that HCIs (vs. HHIs) support utilitarian judgments (vs. deontological judgments), which reduce participants' donation amount. Study 3 further demonstrates that the negative effects of HCIs can be attenuated by inducing a social-oriented (vs. task-oriented) communication style in chatbots’ verbal language designs. These findings highlight the negative impacts of HCIs on relationships among human beings and suggest a practical intervention for nonprofit organization managers.