Culturally Tailored and Community-Based Social Media Intervention to Promote Organ Donation Awareness among Asian Americans: "Heart of Gold".
Culturally Tailored and Community-Based Social Media Intervention to Promote Organ Donation Awareness among Asian Americans: "Heart of Gold".
复制标题
文化定制和基于社区的社交媒体干预，以提高亚裔美国人的器官捐赠意识：“金子之心”。
DOI：
10.1080/10810730.2022.2119445
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发表时间：
2022
影响因子：
4.4
通讯作者：
Gardiner,HeatherM
中科院分区：
文献类型：
--
作者：
Siminoff,LauraA;Chansiri,Karikarn;Alolod,Gerard;Gardiner,HeatherM
少数族裔之间的器官捐赠差异已经持续了几十年，特别是在亚裔美国人（AAs）中。AA在国家移植等待名单中占很大比例，但在美国历史上器官捐赠率最低。需要以社区为基础和文化上因地制宜的干预措施，以增加AA社区内的捐助者指定。我们与当地AA组织和代表以及国家合作伙伴合作，制作了一个文化和语言定制的视频，使用家庭呼吁来促进AA之间的捐助者指定。该视频于2021年2月17日至9月17日分两个阶段在社交媒体平台上发布，并跟踪了影响力，即时性，观点和参与度，作为更大评估的一部分。结果显示，Facebook上的社交媒体活动和参与度高于Instagram，无论是否有付费广告，尽管付费方式的观众参与度高出5至16倍。在六个月的时间里，该视频达到了36，845个AA，获得了53，308次点击，20，139次观看，2，455次参与，以及232次访问器官捐赠登记页面。研究结果表明，Facebook和CBCT方法是有效的沟通策略，可以提高AA的器官捐赠意识，特别是在45岁以上的AA女性中。影响和局限性进行了讨论。
Organ donation disparities among ethnic minorities have persisted for decades, especially among Asian Americans (AAs). AAs represent a substantial proportion of the national transplant waitlist but have historically had the lowest organ donation rate in the United States. Community based and culturally tailored (CBCT) interventions are needed to increase donor designation within AA communities. In collaboration with local AA organizations and representatives and national partners, we developed a culturally and linguistically tailored video using a family appeal to promote donor designation among AAs. The video was distributed on social media platforms in two stages from February 17 to September 17, 2021 and tracked Reaches, Impressions, Views, and Engagements as part of a larger evaluation. The results revealed higher social media activities and engagements on Facebook than on Instagram with and without paid advertisements, although the paid approach yielded 5 to 16 times higher viewer engagement. Over six months, the video reached 36,845 AAs and gained 53,308 Impressions, 20,139 Views, 2,455 Engagements, and 232 visits to the organ donation registration page. The findings indicated Facebook and CBCT approaches as effective communication strategies to potentially raise AAs’ organ donation awareness, especially among AA females over 45 years of age. Implications and limitations are discussed.