Underage JUUL Use Patterns: Content Analysis of Reddit Messages
Underage JUUL Use Patterns: Content Analysis of Reddit Messages
复制标题
未成年人 JUUL 使用模式：Reddit 消息内容分析
DOI：
10.2196/13038
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发表时间：
2019-09-09
影响因子：
7.4
通讯作者：
Leischow, Scott J.
中科院分区：
文献类型：
--
作者：
Zhan, Yongcheng;Zhang, Zhu;Leischow, Scott J.
背景资料：最近，新闻媒体和学术论文报道了JUUL（一种电子烟品牌）在年轻人中的流行，这引起了人们对公共卫生的极大关注。关于年龄分布、地理分布、购买JUUL的方法和未成年JUUL用户的口味偏好的研究很少：本研究的目的是分析与人口统计学、访问方法、产品特征和未成年JUUL使用模式相关的社交媒体数据。方法：我们从Reddit收集了公开的JUUL相关数据。我们提取并总结了subreddit UnderageJuul用户的年龄，位置和口味偏好。我们还比较了Subreddit UnderageJuul和Subreddit JUUL之间的普通用户和独特用户。结果：在Reddit UnderageJuul关闭前，共收集到716条帖子和2935条评论。大多数帖子没有提到具体的年龄，但年龄从13岁到21岁以上不等。在JUUL官网列出的7种口味中，芒果、薄荷和黄瓜最受欢迎，336个Reddit UnderageJuul帖子提到了7种规避相关法律的规定以获得JUUL产品的谨慎方法，其中最常见的是从其他Reddit用户那里购买JUUL（n = 181）。几乎一半的UnderageJuul用户（389/844，46.1%）也参与了主要的JUUL子Reddit上的讨论，并在多个Reddit论坛上寻求信息。大多数（64/74，86%）海报来自大都市地区。结论：Subreddit UnderageJuul作为一个论坛，探索获得JUUL的方法，并在关闭之前讨论和推荐特定口味。使用UnderageJuul的用户中，大约有一半也使用了更通用的JUUL子Reddit，因此仍然存在一个论坛，年轻人可以尝试分享如何获得JUUL和其他产品的信息。在真实的时间内探索这些社交媒体数据以进行快速公共卫生监测，可以在重大健康风险成为重大公共卫生威胁之前提供早期预警。
Background: The popularity of JUUL (an e-cigarette brand) among youth has recently been reported in news media and academic papers, which has raised great public health concerns. Little research has been conducted on the age distribution, geographic distribution, approaches to buying JUUL, and flavor preferences pertaining to underage JUUL users.Objective: The aim of this study was to analyze social media data related to demographics, methods of access, product characteristics, and use patterns of underage JUUL use. Methods: We collected publicly available JUUL-related data from Reddit. We extracted and summarized the age, location, and flavor preference of subreddit UnderageJuul users. We also compared common and unique users between subreddit UnderageJuul and subreddit JUUL. The methods of purchasing JUULs were analyzed by manually examining the content of the Reddit threads.Results: A total of 716 threads and 2935 comments were collected from the subreddit UnderageJuul before it was shut down. Most threads did not mention a specific age, but ages ranged from 13 years to greater than 21 years in those that did. Mango, mint, and cucumber were the most popular among the 7 flavors listed on JUUL's official website, and 336 subreddit UnderageJuul threads mentioned 7 discreet approaches to circumvent relevant legal regulations to get JUUL products, the most common of which was purchasing JUUL from other Reddit users (n=181). Almost half of the UnderageJuul users (389/844, 46.1%) also participated in discussions on the main JUUL subreddit and sought information across multiple Reddit forums. Most (64/74, 86%) posters were from large metropolitan areas.Conclusions: The subreddit UnderageJuul functioned as a forum to explore methods of obtaining JUUL and to discuss and recommend specific flavors before it was shut down. About half of those using UnderageJuul also used the more general JUUL subreddit, so a forum still exists where youths can attempt to share information on how to obtain JUUL and other products. Exploration of such social media data in real time for rapid public health surveillance could provide early warning for significant health risks before they become major public health threats.