Social comparison, imitation of celebrity models and materialism among Chinese youth
Social comparison, imitation of celebrity models and materialism among Chinese youth
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DOI：
10.2501/s026504870808030x
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发表时间：
2008-01-01
影响因子：
6.7
通讯作者：
Prendergast, Gerard P.
中科院分区：
文献类型：
--
作者：
Chan, Kara;Prendergast, Gerard P.
唯物主义是一个重要的问题，特别是在年轻人中，特别是在中国的背景下。基于中国青年对物质主义价值观认同的理论模型，考察了人际交往对社会比较的影响，以及广告观看对模仿名人模型的影响。反过来，这项研究调查了社会比较和模仿名人模式如何有助于年轻人对物质价值观的认可。一项针对631名15-24岁香港年轻人的购物中心拦截调查显示，同伴沟通和受同伴影响的敏感性与社会比较的参与度有很强的正相关关系。观看广告的动机与模仿名人模特有很强的正相关。反过来，社会比较和模仿名人模型都是唯物主义的积极预测因素。
Materialism is an important issue, especially among young people, and especially in a Chinese context. Based on a theoretical model of the endorsement of materialistic values among Chinese youth, the objectives were to examine the influence of interpersonal communication on social comparison, and the influence of advertising viewing on imitation of celebrity models. In turn, the study examined how both social comparison and imitation of celebrity models contribute to young people's endorsement of materialistic values. A mall intercept survey of 631 young people aged 15-24 in Hong Kong revealed that peer communication and susceptibility to peer influence had strong positive relationships to engagement in social comparison. Motivation for viewing advertisements had a strong positive relationship to imitation of celebrity models. In turn, both social comparison and imitation of celebrity models were positive predictors of materialism.