Towards an understanding of the behavioural intention to use a web site
Towards an understanding of the behavioural intention to use a web site
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DOI：
10.1016/s0268-4012(00)00005-0
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发表时间：
2000-06-01
影响因子：
21
通讯作者：
Lu, HP
中科院分区：
文献类型：
--
作者：
Lin, JCC;Lu, HP
互联网的日益普及为公司带来了令人兴奋的机会，可以用很少的额外成本来接触客户。为了通过WWW与潜在客户进行有效的沟通，需要一个精心设计的网页。然而，影响客户对网站接受度的看法的因素尚不清楚。本文阐述了用户接受或拒绝网站的原因以及网站提供的功能（即网站的信息质量、响应时间和系统可访问性）如何影响用户的接受度。我们对某个网站的 139 位用户进行了一项研究，以测试假设的模型。结果表明，即使在互联网环境下，技术接受模型（TAM）也能充分调节使用行为，占使用方差的 64%。此外，网站的响应时间是影响用户对该网站的信任度的重要因素。这表明网页提供商不仅必须使内容信息丰富且及时，而且还需要设计一个快速的网页，不要放入不必要的图片数据，因为这可能会影响显示时间。 (C) 2000 Elsevier Science Ltd. 保留所有权利。
The growing popularity of the Internet has resulted in exciting opportunities for companies to reach out for customers with very little additional costs. In order to communicate with the potential customers through WWW effectively, a well-designed Web page is needed. Yet, the factors that affect customer's perception about the acceptance of a Web site are unclear. This paper addresses why users accept or reject a Web site and how user's acceptance is affected by the features (i.e. information quality of a Web site, response time and system accessibility) provided by a Web site. A study with 139 users of a Web site was conducted to test the hypothesised model. The results showed that the technology acceptance model (TAM) fully mediated the usage behaviour even in the Internet environment, accounting for 64% of the variance in usage. Furthermore, response time of a Web site is an important factor in affecting the user's beliefs of such a Web site. This showed that Web page providers not only have to make the content informative and timely, but they also need to design a speedy Web page by not putting in unnecessary pictorial data as it might jeopardise the display time. (C) 2000 Elsevier Science Ltd. All rights reserved.