On the primacy of affect in the determination of attitudes and behavior: The moderating role of affective-cognitive ambivalence
On the primacy of affect in the determination of attitudes and behavior: The moderating role of affective-cognitive ambivalence
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DOI：
10.1006/jesp.1998.1357
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发表时间：
1998-07-01
影响因子：
3.5
通讯作者：
Borgida, E
中科院分区：
文献类型：
--
作者：
Lavine, H;Thomsen, CJ;Borgida, E
利用四项全国性调查的数据，我们考察了情感-认知矛盾心理在调节情感和认知对整体态度和行为的相对影响方面的作用。每项调查都评估了对总统候选人态度的情感和认知成分，以及总体候选人态度和报告的投票行为。我们发现，在具有矛盾情感认知结构的受访者中，支持情感(VS，认知)效应至上：对于情感和认知相反的受访者，情感对候选人态度和投票行为的影响一般比认知更大，但对于具有单价情感认知结构的受访者(即相似的情感和认知)，情感和认知对总体态度和投票行为的影响大致相同。研究结果从情感效应的矛盾心理调节的首要地位发生的过程及其潜在后果的角度进行了讨论。(C)1998年学术出版社。
Using data from four national surveys, we examined the role of affective-cognitive ambivalence in moderating the relative impact of affect and cognition on overall attitudes and behavior. Each survey assessed the affective and cognitive components of attitudes toward presidential candidates, as well as overall candidate attitudes and reported voting behavior. We found support for a primacy of affect (vs, cognition) effect among respondents with ambivalent affective-cognitive structures: For respondents with oppositely valenced affect and cognition, affect generally exerted a stronger influence on candidate attitudes and voting behavior than did cognition, However, for respondents with univalent affective-cognitive structures (i.e., similarly valenced affect and cognition), affect and cognition exerted a roughly equal influence on overall attitudes and voting behavior. Results are discussed in terms of the processes through which the ambivalence-moderated primacy of affect effect occurs, and its potential consequences. (C) 1998 Academic Press.