Validity issues in the Likert and Thurstone approaches to attitude measurement
Validity issues in the Likert and Thurstone approaches to attitude measurement
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DOI:
10.1177/00131649921969811
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发表时间:
1999-04-01
影响因子:
2.7
通讯作者:
Wedell, DH
中科院分区:
文献类型:
--
作者:
Roberts, JS;Laughlin, JE;Wedell, DH
This article highlights the theoretical differences between the Likert and Thurstone approaches to attitude measurement and demonstrates how such differences can lead to discrepant attitude estimates for individuals with the most extreme opinions. Both simulated data and real data on attitude toward abortion are used to demonstrate this discrepancy. The results suggest that attitude researchers should, at the very least, devote more attention to the empirical response characteristics of items on a Likert attitude questionnaire. At most, these results suggest that other methods, such as the Thurstone technique or one of its recently developed item response theory counterparts, should be used to derive attitude estimates from disagree-agree responses.