Recruiting Online: Lessons From a Longitudinal Survey of Contraception and Pregnancy Intentions of Young Australian Women
Recruiting Online: Lessons From a Longitudinal Survey of Contraception and Pregnancy Intentions of Young Australian Women
复制标题
DOI：
10.1093/aje/kwv006
复制
发表时间：
2015-05-15
影响因子：
5
通讯作者：
Lucke, Jayne C.
中科院分区：
文献类型：
--
作者：
Harris, Melissa L.;Loxton, Deborah;Lucke, Jayne C.
招募年轻人进行流行病学研究仍然具有挑战性，面对面、邮件和电话招募方法的有效性明显下降。我们报告了一种创新和灵活的方法的实施和可行性，该方法用于招募关于避孕药具使用和怀孕的纵向队列研究（避孕药具使用，怀孕意图和决定（丘比特）研究）的参与者。年龄在18-23岁之间的澳大利亚女性是通过一系列在线、网络和线下方法招募的，包括社交媒体（主要是Facebook (Facebook Inc., Menlo Park, California; http://www.facebook.com)）、面对面的活动、宣传材料的分发和媒体发布。在为期一年的招募期间（从2012年9月开始），总共招募了3795名符合条件的女性来完成在线调查，每位参与者的费用约为11澳元。该样本被发现在人口统计学特征方面广泛代表了澳大利亚18-23岁的女性人口，除了高等教育女性的过度代表（88.7%与72.6%相比）。这项研究表明，虽然目前的招聘策略需要创新和灵活，以吸引年轻人参与流行病学研究，但代表性样本可以在网上以合理的成本获得。
Recruitment of young people for epidemiologic research remains challenging, with marked decreases in the effectiveness of face-to-face, mail, and telephone recruitment methods. We report on the implementation and feasibility of an innovative and flexible approach used to recruit participants for a longitudinal cohort study about contraceptive use and pregnancy (the Contraceptive Use, Pregnancy Intention, and Decisions (CUPID) Study). Australian women aged 18-23 years were recruited using a range of online, networking, and offline methods, including social media (primarily Facebook (Facebook Inc., Menlo Park, California; http://www.facebook.com)), face-to-face events, distribution of promotional material, and media releases. Over the course of the 1-year recruitment period (beginning in September 2012), a total of 3,795 eligible women were recruited to complete the online survey, at a cost of approximately A$11 per participant. This sample was found to be broadly representative of the Australian population of women aged 18-23 years in terms of demographic characteristics, with the exception of an over-representation of tertiary-educated women (88.7% compared with 72.6%). This study demonstrated that although current recruitment strategies are required to be innovative and flexible in order to engage young people in epidemiologic research, representative samples can be achieved online at reasonable cost.