Social desirability bias in voter turnout reports
Social desirability bias in voter turnout reports
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DOI：
10.1093/poq/nfp065
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发表时间：
2010-03-01
影响因子：
3.4
通讯作者：
Krosnick, Jon A.
中科院分区：
文献类型：
--
作者：
Holbrook, Allyson L.;Krosnick, Jon A.
调查得出的选举投票率通常高于官方投票率数字，这一现象往往归因于没有投票的受访者故意歪曲事实，他们不好意思承认这一点。这里报告的实验测试了社会期望反应偏见假设直接通过实施一项技术，允许受访者秘密报告他们是否投票：“项目计数技术。“项目计数技术显着减少投票率报告在全国电话调查相对于直接自我报告，这表明社会期望反应偏见影响直接自我报告在该调查中。但在通过互联网对美国成年人进行的八项全国性调查中，项目计数技术并没有显著减少投票率报告。这种模式的差异是一致的其他证据表明，互联网调查模式可能是不太容易受到社会期望反应偏差，因为自我管理。
Surveys usually yield rates of voting in elections that are higher than official turnout figures, a phenomenon often attributed to intentional misrepresentation by respondents who did not vote and would be embarrassed to admit that. The experiments reported here tested the social desirability response bias hypothesis directly by implementing a technique that allowed respondents to report secretly whether they voted: the "item count technique." The item count technique significantly reduced turnout reports in a national telephone survey relative to direct self-reports, suggesting that social desirability response bias influenced direct self-reports in that survey. But in eight national surveys of American adults conducted via the Internet, the item count technique did not significantly reduce turnout reports. This mode difference is consistent with other evidence that the Internet survey mode may be less susceptible to social desirability response bias because of self-administration.