Models and Heuristics for Product Line Selection
Models and Heuristics for Product Line Selection
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DOI：
10.1287/mksc.4.1.1
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发表时间：
1985-02
影响因子：
5
通讯作者：
P. Green;A. Krieger
中科院分区：
文献类型：
--
作者：
P. Green;A. Krieger
Recently, a number of articles have appeared in the marketing literature dealing with single product design optimization. The present paper represents a start toward extending this research to product line decisions. We first formulate two versions of the problem and describe their various characteristics. Since finding the optimum solution is computationally prohibitive, even for modest size problems, various heuristic approaches are presented and evaluated. Applications involving synthetic and real data are discussed. The paper concludes with comments on related problems and future application areas.
