i-mode strategy
i-mode strategy
复制标题
i-模式策略
DOI：
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发表时间：
2003
期刊：
影响因子：
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通讯作者：
Ruth Mccreery
中科院分区：
文献类型：
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作者：
夏野 剛;Ruth Mccreery
关于作者。日文版的前言。英文版前言。彩色板。1成功。IT业务的增长远远超过预期，或者根本没有增长。第一部第2集Born with a Sense of Crisis基于文本的电子邮件文化的演变。超越对话新的服务出现。有线互联网无法支持的商业模式。所有人都盯着DoCoMo。2概念。为什么我们在IT行业的成功如此势不可挡？平台的差异没有意义。为什么胜利如此压倒性？今日生活：复杂系统。3练习。大多数人都是保守的，他们对看起来太新的东西不屑一顾。DoCoMo的角色：只有两点。分享收入很重要。保持服务提供商的积极性。什么是网络营销？寻找i模式冠军。4个联盟。双赢关系。不同的行业，不同的联盟。与广播公司结盟。移动的和固定线路网络之间的无缝链接。未来计划要求增加PC互联网用户。点和移动的战略和便利店联盟。印刷：我们的下一个项目。加强电子结算. 5影响。一个团队的个人工作相同的想法，手牵手，是强大的比一个人跟随一个老板。信息便利店和Gemlike专业网站。比我们预期的更多的企业订阅者。摩托车信使和出口采访。现成软件中的自组织。采用HTML的另一个效果。从电信公司到互联网公司的快速转型。一个由被授权的个人组成的组织是一个更强大的组织。加速了移动的电话的发展。就像80年代的汽车工业一样。媒体Rush口碑：个人之间的自我组织。6未来全球范围内的涌现和自我组织产生了更大的积极反馈。IMT 2000时代即将到来。几秒钟的真实的享受。在用户和服务提供商之间取得平衡。e来自移动的电话的钱。与家电制造商结盟：另一种可能。出口：我们的商业模式。附录1：i模式的历史。附录2：基本i模式概念提案。附录3：i模式菜单列表。进一步的阅读。日本版后记。指数.
About the Author. Foreword to the Japanese Edition. Foreword to the English language Edition. Color Plates. 1 Success. IT Businesses Grow far More Than Expected or do not Grow at All. i mode: Born with a Sense of Crisis. Evolution of a Text Based e Mail Culture. Beyond Talk. New Services Emerge. A Business Model the Wired Internet Cannot Support. All Eyes on DoCoMo. 2 Concepts. Why Has Our Success in the IT Business Been so Overwhelming? Differences in Platform are Meaningless. Why is the Win so Overwhelming? Life Today: Complex Systems. 3 Practice. Most People are Conservative They Reject What Seems too New. DoCoMo's Role: Two Points Only. Sharing the Revenues Matters. Keep Service Providers Motivated. What is Internet Style Marketing? Finding i mode Champions. 4 Alliances. Win Win Relationships. Different Industries, Different Types of Alliances. Alliances with Broadcasters. Seamless Links between Mobile and Fixed Line Networks. Future Plans Call for Adding PC Internet Users. Point & Mobile Strategy and Convenience Store Alliances. Printing: Our Next Project. Alliances to Strengthen Electronic Settlement. 5 Effects. A Team of Individuals Working with the Same Ideas, Hand in Hand, is Stronger Than One Following a Single Boss. The Information Convenience Store and Gemlike Specialty Sites. More Corporate Subscribers than We Had Expected. Motorcycle Couriers and Exit Interviews. Self Organization in Off the Shelf Software. Another Effect of Adopting HTML. A Fast Conversion from a Telecom to an Internet Company. An Organization of Empowered Individuals is a Far More Powerful Organization. Accelerated Mobile Phone Evolution. Like the Auto Industry in the 1980s. The Media Rush. Word of Mouth: Self Organization among Individuals. 6 TheFuture. Emergence and Self Organization on a Global Scale Gives Rise to Greater Positive Feedback. The IMT 2000 Age is Drawing Near. Seconds of Real Enjoyment. Striking a Balance between Subscribers and Service Providers. e Money from Mobile Phones. Alliances with Home Appliance Manufacturers: Another Possibility. For Export: Our Business Model. Appendix 1: History of i mode. Appendix 2: Proposal for the Basic i mode Concept. Appendix 3: The i mode Menu List. Further Reading. Afterword to the Japanese Edition. Index.