Promoting Healthy Choices: Information versus Convenience
Promoting Healthy Choices: Information versus Convenience
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DOI：
10.1257/app.2.2.164
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发表时间：
2010-04-01
影响因子：
6.2
通讯作者：
Loewenstein, George
中科院分区：
文献类型：
--
作者：
Wisdom, Jessica;Downs, Julie S.;Loewenstein, George
Success in slowing obesity trends would benefit from policies aimed at reducing calorie consumption. In afield experiment at a fast-food sandwich chain, we address the effects of providing calorie information, mimicking recent legislation, and test an alternative approach that makes ordering healthier slightly more convenient. We find that calorie information reduces calorie intake. Providing a daily calorie target does as well, but only for non-overweight individuals. Making healthy choices convenient reduces intake when the intervention is strong. However, a milder implementation reduces sandwich calories, but does not reduce total calories due to compensatory effects on side orders and drinks. (JEL I12, I18, L81)
