Examining the structural relationships of destination image, tourist satisfaction and destination loyalty: An integrated approach
Examining the structural relationships of destination image, tourist satisfaction and destination loyalty: An integrated approach
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DOI：
10.1016/j.tourman.2007.06.007
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发表时间：
2008-08-01
影响因子：
12.7
通讯作者：
Qu, Hailin
中科院分区：
文献类型：
--
作者：
Chi, Christina Geng-Qing;Qu, Hailin
本研究的目的是通过检验目的地形象、游客属性和总体满意度与目的地忠诚之间的因果关系的理论和经验证据，为理解目的地忠诚提供一个综合的方法。提出了一个研究模型，在该模型中提出了7个假设。经验数据是在阿肯色州的一个主要旅游目的地-尤里卡斯普林斯收集的。本研究共回收345份问卷，并利用结构方程模型对数据进行分析。研究结果支持提出的目的地忠诚度模型：(1)目的地形象直接影响属性满意度；(2)目的地形象和属性满意度都是总体满意度的直接前因变量；(3)总体满意度和属性满意度依次对目的地忠诚度有直接正向影响。根据研究结果，本研究得出理论与管理上的启示，并对未来的研究者提出建议。(C)2007爱思唯尔有限公司。保留所有权利。
The objective of this study was to offer an integrated approach to understanding destination loyalty by examining the theoretical and empirical evidence on the causal relationships among destination image, tourist attribute and overall satisfaction, and destination loyalty. A research model was proposed in which seven hypotheses were developed. The empirical data was collected in a major tourism destination in the state of Arkansas-Eureka Springs. A total of 345 questionnaires were returned and the data were analyzed using Structural Equation Modeling (SEM). The results supported the proposed destination loyalty model: (1) destination image directly influenced attribute satisfaction; (2) destination image and attribute satisfaction were both direct antecedents of overall satisfaction; and (3) overall satisfaction and attribute satisfaction in turn had direct and positive impact on destination loyalty. The theoretical and managerial implications were drawn based on the study findings, and recommendations for future researchers were made. (c) 2007 Elsevier Ltd. All rights reserved.