Tourism image, evaluation variables and after purchase behaviour:: inter-relationship
Tourism image, evaluation variables and after purchase behaviour:: inter-relationship
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DOI：
10.1016/s0261-5177(01)00035-8
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发表时间：
2001-12-01
影响因子：
12.7
通讯作者：
Sánchez, J
中科院分区：
文献类型：
--
作者：
Bigné, JE;Sánchez, MI;Sánchez, J
许多学者指出旅游形象对消费者行为的影响，旅游形象也会对旅游者感知的质量和度假体验的满意度产生一定的影响。本文重点研究了旅游者对目的地的印象与其行为意图之间的关系，以及旅游者对目的地的印象与购买后的评价之间的关系。我们还将研究质量和满意度之间的关系，以及这些变量和游客的行为变量之间的关系。我们把重音放在这些关系的联合分析，使用结构方程模型。实证研究结果表明，旅游形象是感知质量、满意度、回访意愿和推荐意愿的直接前因。形象在目的地营销中的关键作用得到了证实。在其他关系方面，一方面，证实了质量对满意度和返回意愿有积极的影响，满意度决定了推荐目的地的意愿。但质量对“推荐意愿”的影响以及满意度对“回报意愿”的影响无法得到证实。从这个意义上说，可能需要进一步研究。(C)2001爱思唯尔科技有限公司版权所有。
Numerous authors have pointed out the influence of tourism image on consumer behaviour, Tourism image will also exercise some influence on the quality perceived by tourists and on the satisfaction obtained from the holiday experience. This paper focuses on the relationship between the image of a destination as perceived by tourists and their behavioural intentions, and between that same image and the post-purchase evaluation of the stay. We will also examine the relationship between quality and satisfaction and between these variables and the tourist's behaviour variables. We place the accent on a joint analysis of these relationships, using a structural equation model. The results of the empirical study show that tourism image is a direct antecedent of perceived quality, satisfaction, intention to return and willingness to recommend the destination. The role of image as a key factor in destination marketing is thus confirmed. With reference to the other relationships, on the one hand, it is confirmed that quality has a positive influence on satisfaction and intention to return and that satisfaction determines the willingness to recommend the destination. However, the influence of quality on 'willingness to recommend' and the influence of satisfaction on 'intention to return' cannot be corroborated. In this sense, further research could be necessary. (C) 2001 Elsevier Science Ltd. All rights reserved.