MySpace or Mixi? Japanese engagement with SNS (social networking sites) in the global age
MySpace or Mixi? Japanese engagement with SNS (social networking sites) in the global age
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DOI：
10.1177/1461444809343462
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发表时间：
2010-02
影响因子：
5
通讯作者：
Toshie Takahashi
中科院分区：
文献类型：
--
作者：
Toshie Takahashi
关于社交网站（SNS）如何为年轻人提供自我表达、联系和“自我创造”的新途径，已经有很多文章，但很少有人关注地理和文化差异。本文以日本为例，分析日本年轻人如何在“用户参与”的框架下使用MySpace和Mixi等社交网站（游戏邦注：包括用户活动的多个维度）。本文以生活在媒体丰富的东京大都市区的日本年轻人的民族志为基础，讨论了受众参与的以下四个维度：信息寻求活动、连接、拼凑和参与。虽然MySpace和Mixi都不是关于我的，但MySpace是关于我和他们的，Mixi是关于我和他们的。日本年轻人通过社交网络，在两种不同的文化价值观之间来回穿梭，在日常生活中反射性地创造和再创造自己。
Much has been written about how social networking sites (SNS) have provided new avenues for self-expression, connectivity and ‘self-creation’ among young people, but few pay due attention to geographical and cultural variations. This article takes up the Japanese case by analysing how its youths engage with SNS, like MySpace and Mixi, within a framework of ‘audience engagement’ that encompasses the multiple dimensions of audience activities. Drawing on an ethnography of Japanese youths living in the media-rich Tokyo Metropolitan Area, this article discusses the following four dimensions of audience engagement: information-seeking activity, connectivity, bricolage and participation. While it is neither all about me in MySpace nor all about us in Mixi, it is suggested that MySpace is about me and them and Mixi is about me with them. Japanese young people reflexively create and re-create themselves in everyday life with to-ing and fro-ing in the spectrum between two different cultural values, via SNS.