Effects of nutrient content claims, sports celebrity endorsements and premium offers on pre-adolescent children's food preferences: experimental research
Effects of nutrient content claims, sports celebrity endorsements and premium offers on pre-adolescent children's food preferences: experimental research
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DOI：
10.1111/j.2047-6310.2013.00169.x
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发表时间：
2014-04-01
影响因子：
3.8
通讯作者：
Wakefield, M.
中科院分区：
文献类型：
--
作者：
Dixon, H.;Scully, M.;Wakefield, M.
食品营销因其可能促进儿童的不健康饮食和肥胖而受到审查。关于食品包装促销对儿童的影响，公开发表的证据有限。食品包装上的营养成分声明和体育明星代言会影响成年人更喜欢带有此类促销的能量密集和营养贫乏（EDNP）产品，特别是在大多数不阅读营养信息面板的人中。这项研究补充了什么这项研究实验性地测试了青春期前儿童对三种常见食品营销技巧的反应：营养素含量声明，体育名人代言和溢价优惠。包装上的营养成分声称，青少年更有可能选择EDNP产品和增加他们的营养成分的看法。体育名人代言使青春期前的男孩更有可能选择EDNP产品。ObjectivesTo assess pre-adolescent children's responses to common child-oriented front-of-pack food promotions. MethodsBetween-subjects，一项基于网络的实验，对能量密集和营养贫乏（EDNP）食品进行了四种包装前促销条件：无促销[对照];营养成分声称;体育名人代言（男性运动员）和溢价优惠。参与者是来自澳大利亚墨尔本的1302名5年级和6年级儿童（平均年龄11岁）。参与者从随机分配的EDNP食品包和可比的健康食品包中选择他们喜欢的产品，然后完成详细的产品评级。面向儿童的包装设计与丰富多彩的，卡通图形，字体和promotions.ResultsCompared的控制条件，儿童更有可能选择EDNP产品具有营养成分的索赔（两种性别）和体育明星代言（男孩只）。营养成分的声明增强了人们对营养成分的认识。当儿童参考营养信息面板时，促销对某些产品评级（但不是选择）的影响被否定了。溢价优惠并没有提高儿童的产品评级或choice.ConclusionsNutrient内容的索赔和体育名人代言影响青春期前的儿童的喜好EDNP食品展示他们。为减少不健康食品营销对儿童的影响而采取的政策干预措施应限制使用这些促销手段。
What is already known about this subjectFood marketing has come under scrutiny for its likely contribution to promoting unhealthy eating and obesity in children.There is limited published evidence regarding the effects of food packaging promotions on children.Nutrient content claims and sports celebrity endorsements on food packs influence adults to prefer energy-dense and nutrient-poor (EDNP) products bearing such promotions, especially among the majority who do not read the nutrition information panel.What this study addsThis study experimentally tested pre-adolescent children's responses to three common food marketing techniques: nutrient content claims, sports celebrity endorsements and premium offers.On-pack nutrient content claims made pre-adolescents more likely to choose EDNP products and increased perceptions of their nutrient content.Sports celebrity endorsements made pre-adolescent boys more likely to choose EDNP products.ObjectivesTo assess pre-adolescent children's responses to common child-oriented front-of-pack food promotions.MethodsBetween-subjects, web-based experiment with four front-of-pack promotion conditions on energy-dense and nutrient-poor (EDNP) foods: no promotion [control]; nutrient content claims; sports celebrity endorsements (male athletes) and premium offers. Participants were 1302 grade 5 and 6 children (mean age 11 years) from Melbourne, Australia. Participants chose their preferred product from a randomly assigned EDNP food pack and comparable healthier food pack then completed detailed product ratings. Child-oriented pack designs with colourful, cartooned graphics, fonts and promotions were used.ResultsCompared to the control condition, children were more likely to choose EDNP products featuring nutrient content claims (both genders) and sports celebrity endorsements (boys only). Perceptions of nutritional content were enhanced by nutrient content claims. Effects of promotions on some product ratings (but not choice) were negated when children referred to the nutrition information panel. Premium offers did not enhance children's product ratings or choice.ConclusionsNutrient content claims and sports celebrity endorsements influence pre-adolescent children's preferences towards EDNP food products displaying them. Policy interventions to reduce the impact of unhealthy food marketing to children should limit the use of these promotions.