Does audience skepticism of the media matter in agenda setting?
Does audience skepticism of the media matter in agenda setting?
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DOI：
10.1207/s15506878jobem4702_1
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发表时间：
2003-06-01
影响因子：
3.2
通讯作者：
Tsfati, Y
中科院分区：
文献类型：
--
作者：
Tsfati, Y
本文探讨对媒体的怀疑态度是否会调节议程设置效果。据推测，议程设置将是较弱的那些谁不信任媒体。这一假设在三个大样本数据集上进行了检验。研究结果表明，与非怀疑论者相比，怀疑论者的媒体和公共议程的总体相关性较弱。在个人层面上，在控制了各种人口和政治变量的情况下，怀疑态度和对国家面临的最重要问题的看法之间存在着显著的联系。
This article explores whether skepticism towards the media moderates agenda setting effects. It is hypothesized that agenda setting will be weaker for those who mistrust the media. This hypothesis was tested on three large-sample data sets. The findings show that the aggregate-level correlation of media and public agenda was weaker for skeptics, compared to non-skeptics. On the individual level, there was a significant association between skepticism and the perception of the most important problem facing the nation, controlling for various demographic and political variables.