"More than a cliché": Experiencing Hybrid Gifting in the Wild
"More than a cliché": Experiencing Hybrid Gifting in the Wild
复制标题
“不仅仅是陈词滥调”：在野外体验混合礼物
DOI：
10.1145/3577015
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发表时间：
2023
影响因子：
3.7
通讯作者：
Spence J
中科院分区：
文献类型：
--
作者：
Spence J
送礼在社会和经济上都很重要。对送礼实物的研究揭示了送礼的动机、价值以及它们之间的紧张关系，而人机界面的研究揭示了数字送礼的弱点，并探索了混合送礼的可能性。我们报告了一项关于一种混合巧克力礼物作为商业产品部署的“野外”研究。访谈揭示了接受者和给予者的经历，以及制片人的摩擦点和实实在在的好处。我们揭示了在混合礼物中，数字是如何提升身体的，而身体则是数字的基础。我们讨论了混合礼物如何弥合接受者偏好和传递关系的动机之间的紧张关系，进一步加强交流和揭示混合礼物的各个阶段的必要性，以及管理敏感个人信息的隐私。我们建议将混合包装的概念扩展到包括数字到复杂包装和多层包装的更细粒度的交错，以创造更全面的礼物体验。
Gifting is socially and economically important. Studies of gifting physical objects have revealed motivations, values, and the tensions between them, while HCI research has revealed weaknesses of digital gifting and explored possibilities of hybrid gifting. We report an “in the wild” study of a hybrid chocolate gift deployed as a commercial product. Interviews reveal the experiences of receivers and givers, as well as the producer's friction points and tangible benefits. We reveal how in hybrid gifts the digital elevates the physical while the physical grounds the digital. We discuss how hybrid gifts bridge the tension between receiver-preference and relationship-signalling motivations, the need to further strengthen the exchange and reveal stages of hybrid gifting, and to manage the privacy of sensitive personal messages. We propose to extend the concept of hybrid wrapping to include a finer-grained interleaving of digital into complex packaging and multi-layered wrappings to create more holistic gifting experiences.