Social Networking and Young Adults' Drinking Practices: Innovative Qualitative Methods for Health Behavior Research
Social Networking and Young Adults' Drinking Practices: Innovative Qualitative Methods for Health Behavior Research
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DOI：
10.1037/hea0000168
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发表时间：
2015-04-01
影响因子：
4.2
通讯作者：
Griffin, Christine
中科院分区：
文献类型：
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作者：
Lyons, Antonia C.;Goodwin, Ian;Griffin, Christine
目的：通过使用创新的定性研究设计，可以丰富对健康行为的理解。我们通过一个项目来说明这一点，该项目使用多种定性方法来探索新西兰奥特罗阿年轻人饮酒行为和社交网络实践的融合。方法：参与者年龄在18-25岁，来自不同种族、阶级和职业背景的男女。在第一阶段，对141名年轻人的34次友谊焦点小组讨论进行了录像，这些年轻人谈论了他们的饮酒和社交网络行为。在第二阶段，使用屏幕捕捉软件和视频记录参与者展示和讨论他们的Facebook页面，进行了23次个人访谈。在第三阶段，开发和分析了一个关于饮酒和酒精的网上资料数据库。结果：在友谊组数据中，年轻人共同构建了饮酒习惯和通过Facebook饮酒的社交网络，认为这是强烈的社交和愉快的。然而，这种快乐在个人访谈中不那么突出，在个人访谈中，对不愉快或有问题的经历和做法有更多的解释。从饮酒和社交活动中获得的快乐也因种族、性别和社会阶层而有所不同。将基于网络的数据与参与者关于饮酒和社交媒体使用情况的谈话进行对比，表明在线酒类营销已深入年轻人的社交世界。结论：多种定性方法，生成多模态数据集，可以对年轻人的饮酒习惯和社交网络行为进行有价值的细致洞察。这些知识可以有效地为卫生政策、健康促进战略和有针对性的卫生干预提供信息。
Objectives: Understandings of health behaviors can be enriched by using innovative qualitative research designs. We illustrate this with a project that used multiple qualitative methods to explore the confluence of young adults' drinking behaviors and social networking practices in Aotearoa, New Zealand. Method: Participants were 18-25 year old males and females from diverse ethnic, class, and occupational backgrounds. In Stage 1, 34 friendship focus group discussions were video-recorded with 141 young adults who talked about their drinking and social networking practices. In Stage 2, 23 individual interviews were conducted using screen-capture software and video to record participants showing and discussing their Facebook pages. In Stage 3, a database of Web-based material regarding drinking and alcohol was developed and analyzed. Results: In friendship group data, young adults co-constructed accounts of drinking practices and networking about drinking via Facebook as intensely social and pleasurable. However, this pleasure was less prominent in individual interviews, where there was greater explication of unpleasant or problematic experiences and practices. The pleasure derived from drinking and social networking practices was also differentiated by ethnicity, gender, and social class. Juxtaposing the Web-based data with participants' talk about their drinking and social media use showed the deep penetration of online alcohol marketing into young people's social worlds. Conclusions: Multiple qualitative methods, generating multimodal datasets, allowed valuable nuanced insights into young adults' drinking practices and social networking behaviors. This knowledge can usefully inform health policy, health promotion strategies, and targeted health interventions.