Central or peripheral? Cognition elaboration cues' effect on users' continuance intention of mobile health applications in the developing markets
Central or peripheral? Cognition elaboration cues' effect on users' continuance intention of mobile health applications in the developing markets
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DOI：
10.1016/j.ijmedinf.2018.04.008
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发表时间：
2018-08-01
影响因子：
4.9
通讯作者：
Yang, Jun
中科院分区：
文献类型：
--
作者：
Chen, Yuan;Yang, Lvle;Yang, Jun
目的：认知细化线索在互联网创新产品的创新扩散过程中发挥关键作用。本文旨在理论化和检验在发展中市场背景下，中心认知阐述线索和外围认知阐述线索如何影响用户对移动医疗应用的继续意愿。设计/方法/途径：以细化似然模型为基本理论框架，提出假设和研究模型，探讨移动医疗应用用户延续意愿的内在形成机制。并特别研究了在市场发展背景下隐私关注的调节作用。实证调查（N = 284）选取中国市场上某移动医疗应用，通过问卷调查的方式收集研究数据。结果表明，感知有用性和信任对用户的继续使用意愿均有正向影响。对于中心路径，医生服务质量和医生信息质量正向影响感知有用性。对于外围路由，app的声誉和app的制度保证显著地促进了用户的信任。此外，在调节效应方面，隐私关注可以在很大程度上增强感知有用性对继续倾向的影响，在很大程度上增强信任对继续倾向的影响。原创性/价值：本文是第一个关注发展中市场中隐私关注对移动健康应用用户持续意愿的调节作用的研究。从过程导向到说服的视角展开研究，探索用户的行为意向，具有一定的研究价值。
Purpose: Cognition elaboration cues play critical roles in the innovation diffusion process of Internet innovative products. This paper aims to theorize and examine how central cognition elaboration cue and peripheral cognition elaboration cue impact users' continuance intention of mobile health applications in the context of the developing markets.Design/methodology/approach: Applying the elaboration likelihood model as the basic theoretical framework, this paper proposed the hypotheses and research model to explore the internal formation mechanism of users' continuance intention of mobile health applications. And the moderating effect of privacy concern was especially studied under the context of the developing market. The empirical investigation (N = 284) collects research data through questionnaire by selecting a certain mobile health application from Chinese markets.Findings: The results show that, both perceived usefulness and trust positively affect users' continuance intention. For central route, doctor's service quality and doctor's information quality positively influence perceived usefulness. For peripheral route, app's reputation and app's institution assurance significantly promote users' trust. What's more, for the moderating effect, privacy concern can enhance the impact of perceived usefulness on continuance intention and strengthen the effect of trust on continuance intention to a great extent.Originality/value: This paper is one of the first studies to focus on users' continuance intention of mobile health apps with the moderating effect of privacy concern in the developing markets. It is valuable to develop the study from the perspective of process-oriented to persuasion to explore users' behavioral intention.