Assessment of subjective influence and trust with an online social network game

Assessment of subjective influence and trust with an online social network game
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DOI:
10.1016/j.chb.2016.06.056
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发表时间:
2016-11
期刊:
Comput. Hum. Behav.
影响因子:
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通讯作者:
Michael Seufert;Valentin Burger;Karl Lorey;Alexander Seith;Frank Loh;P. Tran-Gia
Michael Seufert;Valentin Burger;Karl Lorey;Alexander Seith;Frank Loh;P. Tran-Gia
中科院分区:
其他
文献类型:
--
作者:
Michael Seufert;Valentin Burger;Karl Lorey;Alexander Seith;Frank Loh;P. Tran-Gia

文献摘要

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仅从在线社交网络(OSNs)的客观数据推断两个人之间的影响力和信任是一种相当模糊的方法。通过调查进行的主观评估会产生更好的结果,但考虑到OSN用户的大量友谊,很难进行评估。这项工作提出了一个框架,用于对osn中的关系进行个性化调查,该调查遵循游戏化方法。我们开发了一款Facebook游戏,基于心理学模型主观评估社会影响力和人际信任。结果表明,可以获得与OSN游戏关系的主观意见和(有限的)客观数据。在这种情况下,用子范畴问题对影响和信任进行内隐评估也是可行的。
The deduction of influence and trust between two individuals only from objective data in online social networks (OSNs) is a rather vague approach. Subjective assessments via surveys produce better results, but are harder to conduct considering the vast amount of friendships of OSN users. This work presents a framework for personalized surveys on relationships in OSNs, which follows a gamification approach. A Facebook game was developed, which was used to subjectively assess social influence and interpersonal trust based on models from psychology. The results show that it is possible to obtain subjective opinions and (limited) objective data about relationships with an OSN game. Also an implicit assessment of influence and trust with subcategory questions is feasible in this case.