The Originator Effect of User Ideated Products
The Originator Effect of User Ideated Products
复制标题
用户创意产品的原创者效应
DOI：
10.7222/marketing.2019.038
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发表时间：
2019
期刊：
影响因子：
--
通讯作者：
Shoo Okada
中科院分区：
文献类型：
--
作者：
Shoo Okada
当前位置越来越多的消费者参与到公司的新产品开发过程中。公司既可以从用户那里获得产品创意，又可以增加看到实际用户构思的产品信息的消费者的购买意愿。当消费者看到产品创意是由用户而不是公司创造的展示时，他们会推断产品的质量。在本文中，我们将这种质量推理描述为“发起者效应”，并回顾了相关的先前研究。以往的研究主要基于以下两个趋势：（1）中介因素研究，探讨“始发者效应”的背景;（2）边界条件研究，探讨“始发者效应”丧失的条件。此外，在今后扩大“发起者效应”研究的研究中，笔者提出了三个课题：（1）中介因素的研究;（2）边界条件的研究;（3）中介因素和边界条件的研究。
: A growing number of consumers are participating in the new product development process with companies. Companies can both obtain product ideas from users and also increase the purchase intent of consumers who see information about the product that has been conceived of by an actual user. Consumers infer the quality of products when they see a display in which product ideas are created by users rather than companies. In this paper, we describe this quality inference as an “Originator Effect” and review the relevant prior research. The previous investigations have been based on the following two trends: (1) mediating factor research to explore the background of the “Originator Effect”, and (2) boundary condition research to investigate the conditions under which the “Originator Effect” is lost. In addition, among future investigations to expand the “Originator Effect” research, the author claims three subjects: (1) investigations of mediation factors, (2) investigations of boundary conditions, and (3) investigations of both mediation factors and boundary conditions.
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