Opportunities and challenges of Web 2.0 for vaccination decisions
Opportunities and challenges of Web 2.0 for vaccination decisions
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DOI：
10.1016/j.vaccine.2012.02.025
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发表时间：
2012-05-28
期刊：
影响因子：
5.5
通讯作者：
Stryk, Marybelle
中科院分区：
文献类型：
--
作者：
Betsch, Cornelia;Brewer, Noel T.;Stryk, Marybelle
越来越多的人利用互联网获取健康信息，包括疫苗信息。允许和促进用户之间互动的网站是越来越受欢迎的健康信息来源。这种所谓的Web 2.0应用程序（如社交媒体）的用户虽然仍占少数，但在在线传播者中所占比例越来越大，包括直言不讳和积极反对接种疫苗的团体以及公共卫生传播者。在本文中，作者：定义Web 2.0，并检查它如何可能影响疫苗接种决策;讨论如何反疫苗接种运动使用Web 2.0以及Web 2.0的挑战持有公共卫生传播者;描述在这些不同的设置中使用的信息类型;介绍可用于设计有效的疫苗接种传播在Web 2.0环境中的理论背景;为实践提出建议，并为未来的研究提出开放性问题。作者得出结论，由于互联网和Web 2.0，私人和公众对疫苗接种的关注有可能以快速，有效和生动的方式在地球仪上病毒式传播。Web 2.0可能会通过提供信息来影响疫苗接种决策，这些信息会改变疫苗可预防疾病或疫苗接种副作用的个人风险。公共卫生官员通过实施交互式、定制化的沟通来努力提高现有沟通的有效性似乎是有用的。提供成功的公共卫生传播的一个关键步骤是确定那些特别容易发现和使用不可靠和误导性信息的人。因此，公共卫生网站努力做到易于查找、易于使用、介绍有吸引力，并随时提供卫生组织所需的信息、支持和建议，似乎是值得的。当知识较少的人需要有关疫苗接种风险和益处的可靠信息时，情况尤其如此。(C)2012爱思唯尔有限公司保留所有权利。
A growing number of people use the Internet to obtain health information, including information about vaccines. Websites that allow and promote interaction among users are an increasingly popular source of health information. Users of such so-called Web 2.0 applications (e.g. social media), while still in the minority, represent a growing proportion of online communicators, including vocal and active anti-vaccination groups as well as public health communicators. In this paper, the authors: define Web 2.0 and examine how it may influence vaccination decisions; discuss how anti-vaccination movements use Web 2.0 as well as the challenges Web 2.0 holds for public health communicators; describe the types of information used in these different settings; introduce the theoretical background that can be used to design effective vaccination communication in a Web 2.0 environment; make recommendations for practice and pose open questions for future research. The authors conclude that, as a result of the Internet and Web 2.0, private and public concerns surrounding vaccinations have the potential to virally spread across the globe in a quick, efficient and vivid manner. Web 2.0 may influence vaccination decisions by delivering information that alters the perceived personal risk of vaccine-preventable diseases or vaccination side-effects. It appears useful for public health officials to put effort into increasing the effectiveness of existing communication by implementing interactive, customized communication. A key step to providing successful public health communication is to identify those who are particularly vulnerable to finding and using unreliable and misleading information. Thus, it appears worthwhile that public health websites strive to be easy to find, easy to use, attractive in its presentation and readily provide the information, support and advice that the searcher is looking for. This holds especially when less knowledgeable individuals are in need of reliable information about vaccination risks and benefits. (C) 2012 Elsevier Ltd. All rights reserved.