Developing environmental sustainability by ANP-QFD approach: the case of shipping operations

Developing environmental sustainability by ANP-QFD approach: the case of shipping operations
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DOI:
10.1016/j.jclepro.2014.09.070
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发表时间:
2015-10
影响因子:
11.1
通讯作者:
J. Lam;K. Lai
J. Lam;K. Lai
中科院分区:
环境科学与生态学1区
文献类型:
--
作者:
J. Lam;K. Lai

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作为一个重要的贸易促进者,航运对全球经济和社会的影响不可低估。然而,航运业及其相关的货物流动活动所造成的碳排放有增加的趋势。因此,采用绿色航运做法越来越受到航运公司的欢迎。本研究的目的是开发一个决策支持模型与系统的指标,航运公司实现环境可持续性在其业务。提出了一种将网络分析法(ANP)与质量功能配置(QFD)相结合的集成分析方法。一个国际油轮航运公司的案例研究被用来证明这种方法的应用,以提高生态效率。案例结果表明,ANP-QFD模型可以部署,以了解客户的环境管理的期望,并制定航运公司的运营措施,以实现环境和市场导向的结果。因此,本研究发展的概念,客户合作方案的可持续性在航运管理方面。从实践的角度来看,强调可持续性作为竞争重点的航运公司将通过宣传可持续性努力来更好地为客户服务,特别是那些热衷于环境保护的客户。ANP-QFD方法是一种综合方法,有助于航运管理人员将客户的“声音”纳入他们的决策和运营过程中的绿色。决策支持工具有助于航运公司满足客户对环境绩效的要求,从而在实现更可持续的绩效成果方面取得进展。
As a key trade facilitator, the impact of shipping on the global economy and societies cannot be underestimated. However, there are increasing trends of carbon emission caused by the shipping industry and the related cargo flow activities. As such, the adoption of green shipping practices (GSP) is increasingly popularized by shipping companies. This study aims to develop a decision-support model with systematic metrics for shipping companies to attain environmental sustainability in their operations. An integrated analytical approach which combines Analytical Network Process (ANP) with Quality Function Deployment (QFD) is proposed to serve this purpose. A case study of an international tanker shipping company is used to demonstrate the application of this approach to enhance eco-efficiency. The case results show how the ANP-QFD model can be deployed to understand customers' expectation for environmental management and develop operational measures for shipping companies to achieve environmental and market-oriented outcomes. Accordingly, this study develops the concept of Customer Cooperation Programme for Sustainability in the shipping management context. From the practical standpoint, shipping firms that emphasize sustainability as a competitive priority will benefit by communicating sustainability efforts to better serve their customers, particularly those keen on environmental preservation. The ANP-QFD approach is an integrative method helpful for shipping managers to incorporate the ‘voice’ of customers for greening into their decision-making and operations processes. The decision-support tool is useful for shipping companies to meet customer requirements for environmental performance and thus progress towards achieving more sustainable performance outcomes.